Marketing Automation Optimization and Strategies
What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email marketing. It nurtures sales prospects by creating personalized content. This content designed to...
Managing Data and Optimizing Marketing Using Multiplatform Data Architecture
What is Multiplatform Data Architecture? A “multiplatform data architecture” (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged with the earliest client or server implementations. The new aspecct is that they...
Automation Testing: Everything You Need to Know
What is Automation Testing? Automation Testing involves the use of automation tools to execute test case suites, while manual testing is performed by a human executing the same steps. The automation software is also able to enter test data into the System Under Test, compare...
How to Drive a Data-Driven Marketing Strategy
Introduction Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength...
Robotics for More Than Just Automation: Robots to Help Patients with Dementia and Alzheimer’s
Introduction Helping people with dementia and Alzheimer’s has been a long time goal for many roboticists. We see robots simplifying work and processes for humans every day. Robots have managed to assist surgeons, create and manage assembly lines in factories, do inventory, and so on....
Collaborative Enterprise Planning: Enhancing Business Performance
The old and traditional opinion of what counted as planning usually involved the financial planning & analysis (FP&A) department doing all the work to bring together all the plans in a planning tool or more often than not, an MS Excel sheet, using email statements...
Content Expertise Trends of 2019: Shaping the Future of Digital Marketing
Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption, tech is forcing brands to rethink how to use content in the best way...
Understanding Digital Transformation: A Necessary Evolution
Introduction Digital transformation is a very commonly used term in the IT world. It has become so common that employees and even some employers do not fully understand what the term means, and hence it leads to confusion while changing processes. So what exactly is...
Tips to Maximize Your Mobile Marketing ROI
Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done on a desktop or a laptop can be done on a mobile device....
Digital Transformation Strategies: Key To Changing Business Dynamics
Introduction In this economic reality where entire industries are disrupted, data and information have become core business assets. Along with that, actionable intelligence is the new currency as well as plenty of sources of revenue and critical enablers in this information age. Organizations are getting ready...
