Blockchain and the Making of Machine-as-a-Service
Bitcoin has turned out to be one of the biggest technology topics in the 21st century. Bitcoin has managed to snag quite a few headlines in the last few years. But many technology experts believe that blockchain, which the software methodology that powers bitcoin, can...
The Impact of Thought Leadership on Marketing Strategies
Becoming a thought leader as a company will not only put you as a pioneer in your industry but also bring a large number of benefits for your brand. But to be able to do this, one needs to understand what thought leadership is in...
The Development of Market Research with AI
For large organization, artificial intelligence helps companies become more human. It is a paradox, but when companies spend so much time on research, they forget the main element as to why they started doing so in the first place, which is the customer. With the...
Marketing Automation Optimization and Strategies
What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email marketing. It nurtures sales prospects by creating personalized content. This content designed to...
Managing Data and Optimizing Marketing Using Multiplatform Data Architecture
What is Multiplatform Data Architecture? A “multiplatform data architecture” (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged with the earliest client or server implementations. The new aspecct is that they...
Automation Testing: Everything You Need to Know
What is Automation Testing? Automation Testing involves the use of automation tools to execute test case suites, while manual testing is performed by a human executing the same steps. The automation software is also able to enter test data into the System Under Test, compare...
How to Drive a Data-Driven Marketing Strategy
Introduction Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength...
Robotics for More Than Just Automation: Robots to Help Patients with Dementia and Alzheimer’s
Introduction Helping people with dementia and Alzheimer’s has been a long time goal for many roboticists. We see robots simplifying work and processes for humans every day. Robots have managed to assist surgeons, create and manage assembly lines in factories, do inventory, and so on....
Collaborative Enterprise Planning: Enhancing Business Performance
The old and traditional opinion of what counted as planning usually involved the financial planning & analysis (FP&A) department doing all the work to bring together all the plans in a planning tool or more often than not, an MS Excel sheet, using email statements...
Content Expertise Trends of 2019: Shaping the Future of Digital Marketing
Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption, tech is forcing brands to rethink how to use content in the best way...
