Introduction

The Australian Football League (AFL) has announced the launch of AFL On Demand, an absolutely free streaming platform on which fans get access to AFL content series, short films, historical content and documentaries. The streaming platform AFL On Demand has been launched in association with the Australian telecom giant Telstra and will be available for fans on mobile and web through AFL.com.au and app AFL Live.

The AFL will continue to air its live matches through Foxtel, Seven and the AFL Live Pass with Telstra.

AFL On Demand – a free content streaming service

AFL On Demand provides football fans with more than only 24/7 football content, it is designed to provide them with an emotional connection they’re seeking from the game they love. The launch of AFL On Demand includes access to a new content series, Sound The Alarm, that showcases exclusive video and audio footage from the coaches’ box during the 2019 AFL Grand Final between the GWS Giants and Richmond. 

The streaming service offers unlimited access to the AFL video content library which includes a 9-part mini series, Last Time I Cried presented by Hamish McLachlan & Lloydy’s Lists with Matthew Lloyd. 

The platform will also host Yokayi Footy, a panel show featuring Bianca Hunt, Tony Armstrong and Darryl White, featuring football and exciting stories told by the modern voices of Indigenous Australia’s fresh talent.

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AFL On Demand creators on the launch

 Sarah Wyse, General Manager of Digital and Media said they have combined the best of entertainment and sports to deliver fan-centric and exceptional stories that celebrate the game’s heroes, culture, history and community.

Their video content goes well beyond the game day and explores the deep connection between the sport and life. There’s so much more to the game than what one can see on the football field, there are tales of adversity, an abundance of rich characters and stories of triumph, and celebrations to share with the fans, says Wyse. 

Through the AFL’s digital platforms, on average, four-million Australians each month are reached. Working with their tech partner, Telstra, AFL On Demand has been designed and created with the fans in mind to give them a platform to find beautiful stories and much more. This is just the beginning, says Wyse and adds the content library will continue to grow over time with historical and club-centric content.

Rebecca Haagsma, Telstra Media Product and Technology Executive says that AFL On Demand shows the deep collaboration between the AFL and the telco to deliver innovative digital experiences for football fans. Their digital and technology partnership with the AFL is long-standing and the products they deliver together are cherished by millions of Australians. 

The football streaming platform AFL On Demand has been created by the AFL and Telstra’s product team and showcases Telstra’s expertise in the technology space and the sports platform.

Conclusion

The launch of AFL On Demand marks a significant step in the evolution of digital sports streaming. With the collaboration between the AFL and Telstra, fans now have unlimited access to a rich library of AFL-related content, including exclusive documentaries, mini-series, and shows that explore the sport’s culture, history, and more. The platform offers an emotional connection beyond just the game itself, providing insights into the lives of football players, their triumphs, and their challenges. The continuous growth of the platform’s content library promises an exciting future for AFL fans. By combining sports and entertainment, AFL On Demand is set to become an essential resource for fans looking for a deeper connection with the game.

FAQs

1. What is AFL On Demand?
AFL On Demand is a free streaming platform offering fans access to AFL content series, documentaries, historical content, and exclusive video and audio footage.

2. How can I access AFL On Demand?
The platform is available via AFL.com.au and the AFL Live app, both on mobile and web devices.

3. What kind of content is available on AFL On Demand?
The platform provides access to a variety of content, including a new series called Sound The Alarm, a 9-part mini-series called Last Time I Cried, and a panel show Yokayi Footy showcasing modern Indigenous talent.

4. Is AFL On Demand free to use?
Yes, AFL On Demand is a free streaming service that provides unlimited access to AFL-related content.

5. Will AFL On Demand have live matches?
No, live matches will continue to be aired through Foxtel, Seven, and the AFL Live Pass with Telstra. AFL On Demand focuses on supplementary content such as documentaries and behind-the-scenes features.

6. How often will new content be added to AFL On Demand?
AFL On Demand’s content library will continue to grow over time with historical and club-centric content being added regularly.

7. Who are the partners behind AFL On Demand?
AFL On Demand was launched by the AFL in partnership with Telstra, which provides the technological expertise for the platform.

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