8 Important Benefits of Facebook Advertising in 2023
Introduction With over one-third of the worldā€™s population on it, Facebook is easily the most popular social media platform in the world. Businesses that are not active on Facebook or have sidelined the platform to focus on marketing on other platforms are losing out. If...
The Pros and Cons of Facebook Ads: Analyzing the Impact
Introduction In the earlier days (not that long ago), it was much easier for companies to function without using any kind of web promotion. There needed to be sections inside companies dedicated to managing relationships with internet customers. In addition to this, they could use...
ChatGPT passes the MBA exam given by a Wharton professor and here is why we are all concerned
Introduction ChatGPT 3, the popular AI chatbot developed by OpenAI, has recently made headlines after successfully passing the final exam at the University of Pennsylvaniaā€™s prestigious Wharton School. Conducted by Professor Christian Terwiesch, the research found that ChatGPT scored between a B- and B on...
Facebook Advertising: Efficient Ways to Advertise Online
Your company’s requirements are dynamic and intricate, yet sharing your goods and services with the world can be challenging. Whether announcing a new product to the world, luring new consumers with a massive promotion, modifying your business hours, having an event, or something else completely,...
Netflix is not messing around as it plans to stop password sharing this year
Key points: Netflix will soon halt password sharing this year, compelling users to pay to avail of its service.Ā The streaming company has confirmed that the crackdown on password sharing was imminent. It appears that Netflix will now lay down a few rules to put...
Microsoft invests billions to strengthen partnership with ChatGPTā€™s maker OpenAI
Key points: Microsoft has announced a new multi-billion deal with OpenAI, the maker of the AI chatbot sensation ChatGPT.Ā This will mark the beginning of the third phase of the partnership, following previous investments in 2019 and 2021.Ā The new investment will be used to...
Here’s everything you need to know about the new iOS 16.3 features
Apple is all set to roll out iOS 16.3 this week, and we are very excited. As always, the new update means that we can expect new features and a few exciting changes. In this article, we will examine some of these features and ponder...
Key Facebook Advertising Statistics and Trends for Effective Campaigns
Itā€™s reported that in 2020, 59% of the worldā€™s population was active on social networks, and without a doubt, Facebook is leading. Mark Zuckerberg has led Facebook through several iterations over the last 17 years, from “FaceMash” to the Metaverse. The site has consistently ranked...
7 Super Effective Facebook Advertising Tips for Small Businesses in 2023
With nearly 3 billion active users in 2022, Facebook continues to remain the most popular social media platform [1]. Despite the increasing popularity of Instagram and TikTok, Facebook continues to lead the popularity charts, a trend that is expected to continue in the future. With...
The Rise of Outdoor Programmatic: Insights for Advertisers
Even though traditional forms of outdoor advertising like billboards have been around for quite some time, the rapid development of adtech has led to a more sophisticated, savvy, and original method for advertisers to reach consumers in the real world: programmatic digital out-of-home (DOOH) advertising....
