Nintendo, Sony, and Microsoft to Skip E3 2023
Key points: Sony, Nintendo, and Microsoft will skip E3 this year This is the first physical E3 event in four years It appears that the supposedly triumphant comeback of E3 in June this year will be marred by notable absentees While some saw this news...
Gmail is getting a makeover and here is what you need to know
Key points: Your Gmail account will soon look different as Google is finally releasing the long-awaited updates for all users Apart from the primary email service, the new update will offer chat and video conferencing options in a single location. Users do not have to...
4 Effective Programmatic Advertising Strategies to Protect Brand Reputation
Gone are the days when businesses solely relied on conventional advertising platforms including radio, television, banners, and so on to promote their business. The arrival of the internet has transformed the advertising space as more and more companies are turning to digital media to find...
Behavioral Targets and the Future of Digital Ads
As we spend more and more time online, digital advertising has become an increasingly important way for businesses to reach potential customers. But with so many ads flooding our screens, how can businesses make sure their message is getting through? One answer is behavioral targeting....
Chinese tech firm Baidu to roll out ChatGPT-style AI-bot in March 2023
Key points: Chinese search giant Baidu will release its very own AI bot in March of this year This news comes from a source close to the company and familiar with the matter Baidu has not made an official announcement yet The AI war has...
Integrating Search Ads and Programmatic Solutions for Enhanced Results
Search engines have always been the unsung heroes behind the content you get on the internet. Were you ever curious about the behind-the-scenes magic that makes finding the perfect cat video or the best recipe for pumpkin pie a mere search away? Yes, you guessed...
Facebook Marketing Guide for Beginners in 2023: Chapter 2
We hope you enjoyed reading the first chapter of this comprehensive Facebook marketing guide for beginners in 2023. We will continue from where we left off and discuss a few more effective Facebook marketing strategies that will help businesses flourish on the world’s largest social...
Facebook Marketing Guide for Beginners: 2023 Edition
Introduction From a modest social media platform to a social media behemoth, Facebook’s journey is nothing short of impressive. Today, around 200 million businesses from around the globe use Facebook for marketing. We expect that number to grow further in the upcoming years which makes...
The Ultimate Guide to Running Effective Facebook Ads
Introduction There are several items to complete when configuring a paid Facebook ad. Are you targeting the appropriate audience? Did you choose the proper bidding model for your advertisement? Are you using the proper form of advertisement? In all candor, it may get quite perplexing....
Donald Trump’s Return to Social Media: The Impact and Implications
Key points: Donald Trump returns to Instagram and Facebook nearly two years after he was banned from both platforms. Meta announced that it will reinstate the former President’s account with new “guardrails in place” to discourage repeat offences. The decision comes just over two years...
