Content Marketing Strategies for Successful Event Promotion
The word “content marketing” although coined in 1996 by Jhon.F.Oppedahl, the subject of the concept has been around since the early 1900s. The basic principles of content consumption by the common man have remained the same while the quality of execution and strategies have evolved...
Decentralized Exchanges: Solution to Crypto Exchange Liquidity Problems?
Introduction Cryptocurrencies have taken the world by storm and rattled the financial sector in many ways. Advocates of cryptocurrencies have long aimed to break away from the shackles of conventional financial systems. The calls for secured and a decentralized modes of transaction grew stronger, especially...
Elon Musk could step down as Twitter CEO after Twitter poll results
Key Points: Elon Musk may step down as Twitter’s CEO in the next few days. Musk said that he would resign if the results of a Twitter poll would not swing in his favour. The results are out and 57% of Twitter users want Twitter’s...
Drip Marketing: What It Is, When to Use It, and Why
Consumers in every market are continuously bombarded with messages, emails, and advertisements from many firms vying for their attention. So, how can your company stand out and stay top-of-mind? Drip marketing is one method. Drip marketing allows marketers to stay in touch with current and...
Donald Trump Releases His Own NFT Collection: A Closer Look
Key points: Donald Trump announced the launch of his very own NFT collection on Truth Social. However, the NFTs are owned by NFT INT LLC; a company that is not owned by the former president. Trump’s NFTs hit the market just 11 months after Meliana...
Is Apple allowing third-party app stores to feature on iPhones?
Key points: According to a Bloomberg report, Apple will allow third-party app stores on iPhones and iPads in 2023. The motive behind the move is to comply with the new European Union (EU) competition regulation. According to experts familiar with the matter, there could be...
Email Marketing at Scale: Strategies for Large Campaigns
Introduction With the world of sales and marketing evolving daily, we see new modes and methods of marketing and experimental ways of getting the message out. Things like audio/video podcasts, webinars, and programmatic advertising are just some of the few examples of some of the...
Twitter Blue Returns: Higher Prices for iPhone Users
Key points: Twitter Blue is back today, and iPhone users will have to pay more than their Android counterparts. They paused the service last month after a series of impersonators swamped Twitter creating a ruckus. While non-Apple users would have to pay $8/month, Apple users...
The Power of Product Syndication in E-Commerce
Introduction Customers like to buy, they don’t like to be sold. This is one of the most profound lessons a marketer will learn. And with the ever-expanding market with millions of products and parallel functional products being released on the daily, it’s difficult for companies...
7 Ways Blockchain Enables Seamless Business Transformation
Can you think of one industry that is untouched by technology? No, right? Businesses would struggle to survive without new technology and innovations in the fast-paced and highly competitive landscape. As competition grows globally, companies need to be more alert than ever before to stay...
