Email Segmentation Strategies for Targeted Campaigns
With the latest technology, there are multiple channels for marketing a product or service online, some of which include search engine optimization (SEO), social media marketing, search engine marketing (SEM), and many more. While most of these types of marketing are categorized into outbound and...
Increasing Brand Awareness with Strategic Content
Building a brand is an art and it doesn’t happen overnight. Increasing brand awareness comes with building a relationship with your audience, earning their trust and loyalty. This requires more than just a sales pitch about your product or service, this requires telling your story...
Email Marketing Best Practices for Successful Campaigns
Email marketing is one of the most successful techniques for ecommerce business owners to increase sales. It’s one of the few marketing channels where your audience has already agreed to hear from you. It stands to reason that email is a top focus for many...
Leveraging Data in Content Marketing for Maximum Impact
Data points have always been the key that plays a vital role in helping marketers understand their target audience, create relevant and valuable content, and measure the success and effectiveness of their content marketing efforts. By analyzing and collecting data, one can learn more about...
Meta will pay $725 million to settle Cambridge Analytica privacy action lawsuit
Key points: Meta, Facebook’s parent company will pay $725 million to put the dust on a class action lawsuit that claimed that the tech giant intentionally leaked user data to third parties. Facebook was greeted by a class action lawsuit in 2018 after the social...
Is Proof of Reserve Enough to Revive Trust in Custodial Institutions?
Over the past decade, the cryptocurrency space has never failed to amaze us. Since the arrival of cryptocurrencies, they have had their bit of adrenaline-fueled highs and crushing lows. Media outlets, experts from financial institutions and governments have both; praised as well as criticized cryptocurrencies...
Google’s Code Red Alert in Response to Open AI’s Rising Popularity
Introduction The rise of OpenAI’s ChatGPT has caused a major stir in the tech world, leading Google to issue a ‘code-red’ alert. As ChatGPT continues to gain popularity and pose a challenge to Google’s search engine dominance, CEO Sundar Pichai has urged his employees to...
How to Use Email Marketing to Promote Your Travel & Tourism Business
Introduction The travel sector is one of the top industries for maximizing email marketing. Offering aspirational material on vacation is a long cry from attempting to engage people in pipe repair, so you have great creative freedom; for example, you can send subject lines that...
AI news 2022 roundup – the highs and lows in the AI world
As we march toward 2023, let’s look at some of the most interesting stories and developments in the artificial intelligence (AI) space. Top AI news and events in 2022 Here are some intriguing stories and AI events that took place in 2022. YOU MAY ALSO...
Complete Guide to Email Marketing for Nonprofits: Engage and Convert
The success of a nonprofit organization (NPO) needs to have an email and newsletter marketing strategy that is both effective and efficient. It is common for investments in marketing efforts to take a back seat to other, more pressing concerns due to limited resources, staffing...
