Did you know that according to a recent study, the average cost per lead for content syndication is just $43? This makes content syndication one of the most cost-effective strategies, compared to other efforts. 

B2B marketing is always changing, but content sharing has become a strong tool for companies that want to reach more people, get more leads, and become thought leaders in their fields. As technology improves and customer habits change, a few new trends are shaping the future of B2B content sharing. Marketers should pay close attention to these trends in the new year in order to stay ahead of the curve. We will talk about the top trends of B2B content syndication lead generation and how they might affect the world of B2B content sharing in this blog post.

YOU MAY ALSO LIKE: 4 core HR areas where adoption of artificial intelligence (AI) is increasing

1. AI-Powered Content Syndication

AI is changing the way information is shared in the business-to-business (B2B) space. Algorithms that are driven by AI can look through huge amounts of data to find the most relevant material for each group. This not only speeds up the process of distributing material, but also makes sure that the right prospects get it at the right time.

One of the best things about AI in content distribution is that it can make personalized content suggestions based on each person’s likes dislikes and actions. As AI systems learn more about how users connect and engage with content, they get better at guessing what content each prospect will find interesting. This level of customization can make content distribution efforts a lot more effective, which can lead to higher conversion rates and a better return on investment.

AI can also help manage the sharing of content across multiple channels. With the right AI-powered content syndication strategy, it is easier for B2B marketers to reach their target audience on social media, email, and content recommendation networks, among other places.

2. Account-Based Marketing (ABM) Integration

Account-based marketing (ABM) has become more famous as a good way for B2B companies to do business in recent years. ABM means focusing on a few key, high-value accounts instead of trying to catch all of them. When it comes to content distribution, ABM can be easily added to make your content syndication strategy more targeted and personalized.

It’s possible that B2B content sharing will become more in line with ABM tactics in the future. Marketers will focus on syndicating material that is made to fit the needs and problems of the accounts they want to reach. This means making material that directly addresses the problems these accounts are having and distributing it in ways that appeal to the people who make decisions for those accounts.

B2B marketers can use AI and prediction analytics to find the accounts that are most likely to sell and then focus their content distribution efforts on those accounts. This method not only raises the chances of getting good leads, but it also builds better bonds with important clients, which eventually leads to business growth.

3. Interactive Content Syndication

Interactive content is becoming more and more popular in business-to-business marketing, and it will play a bigger part in content sharing in the years to come. Quizzes, votes, tools, interactive maps, and other things are all types of interactive material. These forms get people more involved, which makes them more likely to read and share the information.

Adding interactive features to ads that share information can make it more interesting and easy for prospects to remember. For instance, a business-to-business software company could make a live ROI tool that helps possible buyers figure out how much money their product will make them.

Interactive material can also give you useful information about how people use your site, what they like, and what bothers them. This information can be used to improve tactics for sharing content and build a stronger content syndication strategy that is more useful and interesting.

4. Video Content Syndication

Video content has become very popular in all forms of digital marketing, and B2B content sharing is no different. Most likely, there will be a lot more video material in B2B content sharing in the future.

Video is one of the best ways to get complicated information across in a way that is easy to understand. To get people interested, B2B marketers can make product demos, explainer films, customer reviews, and material that shows they are thinking leaders. With the rise of video-sharing sites like YouTube, LinkedIn Video, and even TikTok for business, it’s easier and more effective to get video content out there.

When you syndicate video content, you need to make sure it works well on all platforms and devices so that watching it is easy. Marketers should also pay attention to video SEO and content to make their videos easier to find and reach more people.

content syndication

5. Voice Search Optimization

As voice-activated devices and virtual assistants become increasingly integrated into our daily lives, optimizing content for voice search is a trend that will significantly impact B2B content syndication.

B2B marketers should consider how their target audience may use voice search to find information related to their products or services and inculcate it to their content syndication strategy. This involves using natural language and conversational keywords in content creation and optimization.

Voice search optimization can extend to podcast syndication as well. Many B2B companies are launching podcasts as a way to reach their audience in a more personal and engaging manner. Syndicating podcast episodes through platforms like Apple Podcasts, Spotify, and Google Podcasts can help increase brand visibility and authority within the industry.

6. Data Privacy and Compliance

Data privacy regulations, such as GDPR and CCPA, are becoming more stringent, and B2B marketers must ensure compliance when collecting and using customer data for content syndication.

The future of B2B content syndication will place a greater emphasis on transparent data collection and usage practices. Marketers will need to obtain explicit consent from individuals before collecting their data and provide clear information about how that data will be used.

To comply with these regulations, businesses may also need to implement robust data protection measures, including encryption and secure data storage. Failing to adhere to data privacy regulations can result in significant fines and damage to a company’s reputation.

7. Content Distribution through Emerging Platforms

While traditional content syndication channels like email and industry-specific publications will remain important, B2B marketers should also explore emerging platforms to reach their target audience. This is the best way to make the most of content syndication lead-generation tactics.

Social media platforms continue to evolve, and new platforms may emerge that cater specifically to B2B audiences. Marketers need to stay up-to-date with these developments and adapt their content syndication strategies accordingly.

Additionally, B2B businesses should explore niche online communities and forums where their target audience gathers. These platforms offer opportunities for organic engagement and relationship-building, which can be valuable for content syndication efforts.


For marketers who are open to new tools and trends, the future of B2B content sharing looks very interesting. Personalization driven by AI, combined with ABM strategies, interactive and video content, voice search optimization, data privacy compliance, and the study of new platforms are all very important factors that shape the world of B2B content distribution.

In this ever-changing business world, B2B marketers need to stay up-to-date, change their strategies as needed, and keep giving their target group useful and pertinent information. In the years to come, this will help them use the power of content sharing to get new leads, build brand recognition, and grow their business.

YOU MAY ALSO LIKE: Machine learning in human resources: how it works & its real-world applications

Read the latest HR tech trends and bites on iTMunch!

Feature Image Source: Photo by rawpixel.com

Image 1 Source: Photo by vectorjuice