5 Perks of Programmatic Advertising in OTT & CTV Campaigns
Introduction Many advertisers realize the massive potential of over-the-top (OTT) advertising. Still, they need to catch up on the rising relevance of programmatic approaches to enhancing OTT advertising success. Without programmatic, OTT’s targeting capabilities limit its potential, but with it, your brand will have the...
Contextual Advertising: How Brands Can Seize the Opportunity
Introduction The goal of contextual advertising is to place ads alongside content that will be of greatest interest to the target audience. Contextual factors, such as a user’s current location, the time of day, and the topic of a visited website, are used to identify...
Key Takeaways from Programmatic Advertising
As the year is coming to an end we look back at some of the main programmatic expos which not only brought some of the most influential companies and names to the stage but gave the world some of the most interesting insights into the...
Programmatic Advertising 101: A Beginner’s Guide
Every advertisement put out in the world will always trigger someone. Recent data shows that 38% of global digital consumers are likely to block an ad and 61% of them think there are way too many ads on the screen while 54% of them think...
10 Reasons to Adopt Programmatic Advertising for Your Brand Now
Introduction While traditional methods of advertising include tenders, proposals, quotes and human negotiations, programmatic advertising includes the use of machines and algorithms to buy digital ad spaces. Simply put, programmatic ad buying is the use of software to purchase digital ads. The growing demand for...
The Cookieless Future of Programmatic and Display Advertising
The world of web witnessed a revolutionary change in 1994 with the introduction of ‘persistent client state object’ – a solution that was launched to cope with the ineptitude of tracking new and frequent website visitors. Placing a small file on each website visitor’s device,...
