Programmatic Advertising 101: A Beginner’s Guide
Every advertisement put out in the world will always trigger someone. Recent data shows that 38% of global digital consumers are likely to block an ad and 61% of them think there are way too many ads on the screen while 54% of them think...
10 Reasons to Adopt Programmatic Advertising for Your Brand Now
Introduction While traditional methods of advertising include tenders, proposals, quotes and human negotiations, programmatic advertising includes the use of machines and algorithms to buy digital ad spaces. Simply put, programmatic ad buying is the use of software to purchase digital ads. The growing demand for...
The Cookieless Future of Programmatic and Display Advertising
The world of web witnessed a revolutionary change in 1994 with the introduction of ‘persistent client state object’ – a solution that was launched to cope with the ineptitude of tracking new and frequent website visitors. Placing a small file on each website visitor’s device,...
