Behavioral Targets and the Future of Digital Ads
As we spend more and more time online, digital advertising has become an increasingly important way for businesses to reach potential customers. But with so many ads flooding our screens, how can businesses make sure their message is getting through? One answer is behavioral targeting....
Integrating Search Ads and Programmatic Solutions for Enhanced Results
Search engines have always been the unsung heroes behind the content you get on the internet. Were you ever curious about the behind-the-scenes magic that makes finding the perfect cat video or the best recipe for pumpkin pie a mere search away? Yes, you guessed...
The Rise of Outdoor Programmatic: Insights for Advertisers
Even though traditional forms of outdoor advertising like billboards have been around for quite some time, the rapid development of adtech has led to a more sophisticated, savvy, and original method for advertisers to reach consumers in the real world: programmatic digital out-of-home (DOOH) advertising....
Mastering B2B Programmatic Advertising in 2023: A Marketer’s Guide
There are very few tech innovations that can compete with the internet or the online web. The arrival of the internet has transformed B2B as well as B2C marketing. Today, at a time when global internet penetration is at its peak, marketers need to determine...
State of Real-Time Bidding in 2023: Benefits, Challenges, and Road Ahead
Have you ever been to an auction? Or seen one on television? Real-time bidding in advertising is very similar. The advertising world has evolved since the arrival of the internet as more and more investors were drawn toward the novelty factor of this new-age phenomenon....
Solving the Top 5 Programmatic Advertising Challenges Like a Pro
A little more than twenty years after its first introduction, programmatic advertising has successfully cemented its position within the ecosystem of the advertising industry. It’s no longer a question of whether or not programmatic advertising will dominate digital advertising since it is reported to account...
Inventing New Cookieless Advertising Solutions for a Cookieless World
Simply using the phrase “cookieless advertising” is enough to induce a sense of helplessness and desolation in many people working in digital marketing. For several years, marketers have had access to a vast quantity of data, including user ID, user interests, and user behavior, all...
5 Perks of Programmatic Advertising in OTT & CTV Campaigns
Introduction Many advertisers realize the massive potential of over-the-top (OTT) advertising. Still, they need to catch up on the rising relevance of programmatic approaches to enhancing OTT advertising success. Without programmatic, OTT’s targeting capabilities limit its potential, but with it, your brand will have the...
Contextual Advertising: How Brands Can Seize the Opportunity
Introduction The goal of contextual advertising is to place ads alongside content that will be of greatest interest to the target audience. Contextual factors, such as a user’s current location, the time of day, and the topic of a visited website, are used to identify...
Key Takeaways from Programmatic Advertising
As the year is coming to an end we look back at some of the main programmatic expos which not only brought some of the most influential companies and names to the stage but gave the world some of the most interesting insights into the...
