Managed Meta Advertising Services
8 Important Benefits of Facebook Advertising in 2023
Karan Virdi,
3 years ago
9 min read
Introduction With over one-third of the world’s population on it, Facebook is easily the most popular social media platform in the world. Businesses that are not active on Facebook or have sidelined the platform to focus on marketing on other platforms are losing out. If...
The Pros and Cons of Facebook Ads: Analyzing the Impact
Prerna Mahtani,
3 years ago
9 min read
Introduction In the earlier days (not that long ago), it was much easier for companies to function without using any kind of web promotion. There needed to be sections inside companies dedicated to managing relationships with internet customers. In addition to this, they could use...
Facebook Advertising: Efficient Ways to Advertise Online
Prerna Mahtani,
3 years ago
9 min read
Your company’s requirements are dynamic and intricate, yet sharing your goods and services with the world can be challenging. Whether announcing a new product to the world, luring new consumers with a massive promotion, modifying your business hours, having an event, or something else completely,...
Key Facebook Advertising Statistics and Trends for Effective Campaigns
Prerna Mahtani,
3 years ago
8 min read
It’s reported that in 2020, 59% of the world’s population was active on social networks, and without a doubt, Facebook is leading. Mark Zuckerberg has led Facebook through several iterations over the last 17 years, from “FaceMash” to the Metaverse. The site has consistently ranked...
7 Super Effective Facebook Advertising Tips for Small Businesses in 2023
Karan Virdi,
3 years ago
8 min read
With nearly 3 billion active users in 2022, Facebook continues to remain the most popular social media platform [1]. Despite the increasing popularity of Instagram and TikTok, Facebook continues to lead the popularity charts, a trend that is expected to continue in the future. With...
Does Advertising on Facebook Work? Effectiveness of Facebook Marketing in 2021
Karan Virdi,
4 years ago
5 min read
Social media has emerged as one of the most powerful marketing channels for businesses in the past decade. What started off as a medium to interact with friends, family, and acquaintances, the social media world has evolved rapidly. Today, companies run advertising campaigns on social...
How Facebook’s Ad Algorithm and Delivery System Influence Outcomes
Riddhi Jain,
5 years ago
9 min read
Introduction The enormous financial success of the social media darling Facebook largely comes from the online advertising feature along with precise targeting features that it allows on its platform. Though researchers across the world through various in-depth studies have found that business owners and advertisers...
Facebook & Shopify Launch Facebook Shops for Small Business
Riddhi Jain,
5 years ago
3 min read
Shopify has teamed up with Facebook to launch Facebook Shops, designed to help merchants create online storefronts. These online stores will be available on Instagram and Facebook. In simpler terms, Facebook will allow merchants to turn their Facebook Business Pages and Instagram profiles into digital...
Facebook Tightens Security for Political Ads: What You Need to Know
Prerna Mahtani,
6 years ago
2 min read
Facebook announced that it is tightening requirements for groups buying political ads on the social network, ahead of the 2020 elections.Ā Last year the company started askingĀ advertisers to get provide specific identification to run ads aboutĀ topics related to social issues,Ā electionsĀ orĀ politics. This involved advertisers to provide...