Creating a Winning Customer Journey with MarTech
In the digital age, there are a lot of online channels that companies can use to reach their target audiences. But having so many platforms can be confusing, and companies risk losing potential customers at different touch points if they need a well-planned customer journey....
Leveraging Data-Driven Marketing for Actionable Insights
In today’s data-rich world, businesses have access to a lot of information that can have a big impact on how they sell themselves. In fact, top marketers exhibit a 72% higher inclination than the average to invest in enhancing the quality and quantity of the...
Top Social Media Marketing Trends to Follow in 2023
Did you know by 2023, the global number of social media users is projected to reach a staggering 4.89 billion individuals? Social media is now a big part of our daily lives, and it’s clear that it has an effect on business tactics. To stay...
CRM Trends Shaping Customer Engagement and Growth
Effective customer relationship management (CRM) tools are a key part of building and keeping strong connections with customers in today’s business world, which is very connected and focused on the customer. Traditional CRM systems have changed a lot over the years, and the future will...
Omnichannel Marketing: Tips for Boosting Customer Engagement
In the highly competitive business world of today, brands are always looking for ways to connect with their target audience and keep customers coming back. Influencer marketing, which uses the popularity of online figures to push goods and services, has become a powerful way to...
The Future of Performance Management: Emerging Trends
Introduction Performance management is an important part of an organization’s growth because it gives workers feedback, praise, and chances to grow. In the past, performance management was often based on once-a-year or twice-a-year reviews, but the trend is now toward a more active and real-time...
Martech Mastery: Driving Effective Digital Marketing
Introduction In the digital world of today, which is very competitive, companies are always looking for new ways to improve their digital marketing tactics. With the rise of technology, the marketing technology environment, or Martech, has become a strong tool for companies to build and...
Zebox’s Entry into the Singapore Market: What It Means for the Industry
Recently, ZEBOX’s APAC headquarters was launched, which is an expansion of the global accelerator network developed by shipping giant CMA CGM to bring greater technological innovation to the supply chain sector. ZEBOX Asia, headquartered in Singapore, will explore markets including Indonesia, Malaysia, Taiwan, Japan, and...
Creating a B2B Sales Funnel That Converts
While every organization may decide to create a sales funnel, only a few can guide customers to the final phases without seeming pushy. A single company may use several distinct B2B funnels for its many marketing channels (email, website, and product funnels, for example). The...
The Must-Have Marketing Technology Stack for 2025
The duties of a marketer include the following: Leads and customers should get emails at different times. Like, comment, and share content relevant to your audience on social media to boost interaction. Put up new blog posts many times a week. Use Google and Facebook...
