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    Category: News-Martech

    Crisis Management
    Martech

    Corporate Crisis Management Supported by ChatGPT

    Introduction In today’s fast-paced corporate environment, crises can emerge unexpectedly, posing significant challenges for organizations. In this context, corporate crisis management supported by ChatGPT has become a game-changer. Leveraging artificial intelligence (AI), companies can now streamline their response strategies, enhance communication, and minimize damage. This...
    Technopreneurship
    Martech

    Technopreneurship: Definition, Importance, and Examples

    Introduction Technopreneurship stands at the intersection of technology and entrepreneurship, embodying a groundbreaking approach to business creation and innovation. As the digital landscape evolves rapidly, the role of technopreneurs—inventors, builders, and visionaries—has become increasingly vital. By leveraging technological advancements, they not only create unique products...
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