Email Segmentation Strategies for Targeted Campaigns
With the latest technology, there are multiple channels for marketing a product or service online, some of which include search engine optimization (SEO), social media marketing, search engine marketing (SEM), and many more. While most of these types of marketing are categorized into outbound and...
Email Marketing Best Practices for Successful Campaigns
Email marketing is one of the most successful techniques for ecommerce business owners to increase sales. It’s one of the few marketing channels where your audience has already agreed to hear from you. It stands to reason that email is a top focus for many...
How to Use Email Marketing to Promote Your Travel & Tourism Business
Introduction The travel sector is one of the top industries for maximizing email marketing. Offering aspirational material on vacation is a long cry from attempting to engage people in pipe repair, so you have great creative freedom; for example, you can send subject lines that...
Complete Guide to Email Marketing for Nonprofits: Engage and Convert
The success of a nonprofit organization (NPO) needs to have an email and newsletter marketing strategy that is both effective and efficient. It is common for investments in marketing efforts to take a back seat to other, more pressing concerns due to limited resources, staffing...
Drip Marketing: What It Is, When to Use It, and Why
Consumers in every market are continuously bombarded with messages, emails, and advertisements from many firms vying for their attention. So, how can your company stand out and stay top-of-mind? Drip marketing is one method. Drip marketing allows marketers to stay in touch with current and...
