Increasing Brand Awareness with Strategic Content
Building a brand is an art and it doesn’t happen overnight. Increasing brand awareness comes with building a relationship with your audience, earning their trust and loyalty. This requires more than just a sales pitch about your product or service, this requires telling your story...
Leveraging Data in Content Marketing for Maximum Impact
Data points have always been the key that plays a vital role in helping marketers understand their target audience, create relevant and valuable content, and measure the success and effectiveness of their content marketing efforts. By analyzing and collecting data, one can learn more about...
Content Marketing Strategies for Successful Event Promotion
The word “content marketing” although coined in 1996 by Jhon.F.Oppedahl, the subject of the concept has been around since the early 1900s. The basic principles of content consumption by the common man have remained the same while the quality of execution and strategies have evolved...
Email Marketing at Scale: Strategies for Large Campaigns
Introduction With the world of sales and marketing evolving daily, we see new modes and methods of marketing and experimental ways of getting the message out. Things like audio/video podcasts, webinars, and programmatic advertising are just some of the few examples of some of the...
The Power of Product Syndication in E-Commerce
Introduction Customers like to buy, they don’t like to be sold. This is one of the most profound lessons a marketer will learn. And with the ever-expanding market with millions of products and parallel functional products being released on the daily, it’s difficult for companies...
Blockchain in Healthcare: Transforming Patient Care and Data Security
With the myriad of threats humanity faces on the daily, the need for research and medicine, and healthcare has taken the forefront. During the pandemic, we have even seen the polar opposites of opinions by the population on the world of healthcare. Where most of...
Key Takeaways from Programmatic Advertising
As the year is coming to an end we look back at some of the main programmatic expos which not only brought some of the most influential companies and names to the stage but gave the world some of the most interesting insights into the...
Programmatic Advertising 101: A Beginner’s Guide
Every advertisement put out in the world will always trigger someone. Recent data shows that 38% of global digital consumers are likely to block an ad and 61% of them think there are way too many ads on the screen while 54% of them think...
Social Media Guide for Businesses: Strategies for Success
Introduction It’s 2022 and in this day and age, we see social media pages dedicated to all kinds of subject materials- from toddlers to pets, everyone seems to have their own social media presence. And as the history of digital advertisements has seen, it was...
The Ultimate Guide To Email Marketing
Introduction As businesses try to come up with newer ideas and software’s to up their digital marketing strategies by the day, there has been one rung of that ladder which has been delivering a reliable and consistent outcome over the years. As you might have...
