
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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SEO Copywriting: The Complete Guide
Prerna Mahtani,
3 years ago
9 min read
Copywriting is a crucial component of content marketing, and there’s a new buzzword in the industry: SEO copywriting. Search engine optimization copywriting: what exactly is it? In what ways does it vary from more traditional forms of writing like copywriting and content creation? If you’re...
The Importance of Local SEO: How to Dominate Local Search
Prerna Mahtani,
3 years ago
9 min read
People may identify the goods and services they need through local search and then use the provided driving instructions to arrive at the store’s front door easily. Hungry? Find nearby eateries and stop in. Want to kill some time? Hey, why don’t you see what...
Amazon’s AWS: How a Side Project Took Over the Cloud
Prerna Mahtani,
3 years ago
6 min read
Many people consider Amazon a trillion-dollar firm due to its online retail dominance. However, the truth differs slightly from what people believe. Amazon incurred losses of $1.57 billion in North America and $1.28 billion worldwide. How, then, does Amazon remain in business? Amazon Web Services...
An Insider’s Guide to E-commerce SEO
Prerna Mahtani,
3 years ago
10 min read
On-page SEO is an essential initial step to increase traffic and revenues on your e-commerce website. Many online resources provide basic SEO guidance, but only some cater to the unique challenges online merchants face. In this article, we will introduce you to the fundamentals of...
How to Write SEO-Optimized Content: A Comprehensive Guide
Prerna Mahtani,
3 years ago
8 min read
It comes as no secret that content and SEO go hand-in-hand. After all, without SEO, your work may be buried on page 50 of search engine results, and we all know that traffic on those pages is less than ideal. Similarly, your first-page rating is...
The Complete Guide to On-Page SEO: Mastering the Essentials
Prerna Mahtani,
3 years ago
11 min read
Introduction To those who believe that a high Google position results from pure chance, think again. When you see a website at the top of the search engine results page (SERP), you can be certain that a lot of effort is being made behind the...
Why Content Marketing is King for Financial Services Companies
Prerna Mahtani,
3 years ago
8 min read
Introduction The term ‘content is KING’ has been making the rounds for over a decade now. Despite the number of marketing trends that have come and gone over the years, content has been and always will be king. But why? More importantly, does this hold...
5 Easy Ways to Improve SEO for Your Service Business
Prerna Mahtani,
3 years ago
9 min read
A company’s ability to reach its intended audience online through its core message, goods, services, or newest promotions is critical in today’s hyperconnected world and highly competitive business climate. Search engine optimization (SEO) is where it all starts. Search engine optimization (SEO) may help your...
The Ultimate Guide to Running Effective Facebook Ads
Prerna Mahtani,
3 years ago
9 min read
Introduction There are several items to complete when configuring a paid Facebook ad. Are you targeting the appropriate audience? Did you choose the proper bidding model for your advertisement? Are you using the proper form of advertisement? In all candor, it may get quite perplexing....
The Pros and Cons of Facebook Ads: Analyzing the Impact
Prerna Mahtani,
3 years ago
9 min read
Introduction In the earlier days (not that long ago), it was much easier for companies to function without using any kind of web promotion. There needed to be sections inside companies dedicated to managing relationships with internet customers. In addition to this, they could use...