
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Top Investing Trends To Follow In 2023
Prerna Mahtani,
3 years ago
5 min read
Investing is a constantly evolving field, with new trends and strategies emerging each year. As we’re nearing mid-2023, it’s important for investors to stay ahead of the curve and be aware of the latest developments in the market. Whether you’re a seasoned investor or just...
Lyft Launches EV Service
Prerna Mahtani,
3 years ago
3 min read
When you take a Lyft car rental service in the near future, you can specify that you’d want to be picked up in an electric or hybrid car. Upon its initial release on April 17th, Lyft Green will only be available to business travelers in...
The Must-Have Marketing Technology Stack for 2025
Prerna Mahtani,
3 years ago
6 min read
The duties of a marketer include the following: Leads and customers should get emails at different times. Like, comment, and share content relevant to your audience on social media to boost interaction. Put up new blog posts many times a week. Use Google and Facebook...
The Future of Broking: AI and ML Innovations
Prerna Mahtani,
3 years ago
5 min read
Introduction The proliferation of the internet and mobile devices has made information available to almost anybody. However, the competitive advantage of having an in-house research team, as traditionally asserted by conventional brokerage companies, has diminished over the last several years. The involvement of retail investors...
Spotify Tests Card-Style User Profiles
Prerna Mahtani,
3 years ago
3 min read
This month, new features for musicians and podcasters were unveiled at Spotify’s Stream On function, including a new interface with discovery feeds inspired by TikTok and an artificial intelligence (AI) DJ. Nonetheless, the app may undergo more revisions. The company has confirmed that it is...
Fetch AI Achieves Major Milestone with $40M Funding
Prerna Mahtani,
3 years ago
4 min read
Introduction Some of the more realistic considerations, such as the various costs (financial and societal) and the business models, may get louder over time, but for the time being, AI is flying high on a wave of hype. Fetch.ai, a company, has announced $40 million...
The Role of Blockchain in Shaping the Metaverse
Prerna Mahtani,
3 years ago
6 min read
Introduction The idea of the Metaverse has been trending since Facebook changed its name to Meta. People’s abilities to socialize, educate one another, work together, and have fun in this digital environment are limitless. In the Metaverse, Blockchain technology is just as important as augmented...
Deep Render Raises $9M
Prerna Mahtani,
3 years ago
3 min read
Deep Render, which is creating artificial intelligence-powered technology to compress online movies, has just secured a $9 million Series A. This round is headed by IP Group and Pentech Ventures. Despite the recent market volatility, sources reveal that the round values the business at $30...
Top Free HR Tech Tools to Navigate Recession Challenges
Prerna Mahtani,
3 years ago
5 min read
In light of the impending economic downturn, it may be prudent for companies to examine how much they are spending on software closely. In 2023, you may make your money go further by finding a solution that meets your needs without breaking the bank. Early...
Google Gets New Ad Transparency Center
Prerna Mahtani,
3 years ago
3 min read
Users will soon be able to search for certified advertisers and their programs across all of Google’s platforms, notably Search, Display, and YouTube, thanks to introduction of a new ad transparency hub. You can access the new transparency center from the My Ad Center page,...