Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
Read MoreLess
The Future of Recruitment: AI’s Transformative Impact
Prerna Mahtani,
3 years ago
7 min read
Introduction The hiring process is being completely altered by artificial intelligence (AI). It’s little wonder that 43% of HR professionals already use it in their recruiting procedures. This quick uptake is because businesses realize AI benefits their hiring processes. The market for artificial intelligence is...
Halcyon Receives Funding to Combat Ransomware
Prerna Mahtani,
3 years ago
5 min read
Introduction After the 2021 incident with Colonial Pipeline, researchers Jon Miller and Ryan Smith questioned why, despite the widespread use of security measures, ransomware continued to expand at an exponential rate. A recent poll found that 78 percent of businesses want to raise spending on...
Google Moves To Toss Antitrust Charges
Prerna Mahtani,
3 years ago
4 min read
Google wants to move quickly to settle its antitrust lawsuit against Fortnite developer Epic Games, matchmaking service Match Group, and several state attorneys general. In a recent filing, Google’s legal team has asked the court to partially grant its motion for summary judgment to have...
Nintendo Switch Games You Must Play in 2023
Prerna Mahtani,
3 years ago
9 min read
Introduction With its unique combination of portable and home console gaming, the Nintendo Switch has become a fan favorite since its release in 2017. As we look ahead to 2023, there are a number of exciting games on the horizon that are sure to capture...
Arcimoto Reshuffles Leadership: New Direction and Strategy
Prerna Mahtani,
3 years ago
3 min read
Arcimoto, an Oregon firm that builds doorless, three-wheeled electric cars, has a brand new executive team. The business stated that board member Chris Dawson would replace temporary CEO, Jesse Fittipaldi. According to Arcimoto, Fittipaldi will continue in his role as president and will continue to...
The Comprehensive Guide to AI Marketing for 2023
Prerna Mahtani,
3 years ago
7 min read
Introduction Maintaining your company’s lifeblood requires the use of artificial intelligence. To survive and succeed in today’s cutthroat economic environment, companies must reach their consumers’ heads and hearts as near as possible. Today’s firms must use AI to develop more tactical advertising strategies. In this...
Canaan’s $850M Closure Amidst Industry Decline: A Deep Dive
Prerna Mahtani,
3 years ago
3 min read
Canaan, a 35-year-old early-stage venture capital firm, continues to invest in IT and healthcare despite the market slowdown. Capital commitments totaling $850 million have recently been completed, split between a $650 million flagship fund (it’s 13th) and a second $200 million fund to assist its...
Amazon’s iRobot Purchase Under Scrutiny
Prerna Mahtani,
3 years ago
3 min read
Competition and Markets Authority (CMA) of the United Kingdom has announced that it is evaluating Amazon’s billion-dollar purchase of iRobot, a manufacturer of robot vacuums. The investigation is still in its earliest conceivable stage. At this point, the CMA is simply seeking feedback from...
ChatGPT 101: A Comprehensive Overview
Prerna Mahtani,
3 years ago
6 min read
It’s no surprise that ChatGPT has been so popular since its release in late 2022. The innovative chatbot AI can perform various activities, from simple conversations to complex academic writing. You may be surprised to learn that ChatGPT is capable of much more, such as...
Honeycomb Secures $50 Million in Funding: ITMunch Report
Prerna Mahtani,
3 years ago
3 min read
Headline led the latest $50 million investment in Honeycomb’s round, including contributions from Insight Partners and Scale Ventures, two of the company’s current investors. Insight previously led a $50 million company investment in 2021. The company’s $50 million investment platform is significant in today’s increasingly...


