Fourth Industrial Revolution in Australia
Introduction Innovation is a crucial determinant of industrial transformation, and today, its pace in developing new technologies is stirring the business world. This disruptive change is what everyone believes to be the 4th industrial revolution, also commonly known as Industry 4.0. With transformative technologies connecting...
Difference Between E-commerce and E-business
Online shopping has risen exponentially, especially during the pandemic when people are more inclined towards placing an order online from the comfort of their home. With that, e-commerce and e-business have become the two most important business modes for online sellers. While these two might...
Understanding ClickFunnels: Benefits and How It Works
Introduction “What is Clickfunnels?” This is the latest question doing the rounds in the marketing world. Entrepreneurs, business owners, marketers, and consultants are curious about clickfunnels and are eager to know how clickfunnels work and if it works at all. As influential online marketing experts...
The Cookieless Future of Programmatic and Display Advertising
The world of web witnessed a revolutionary change in 1994 with the introduction of ‘persistent client state object’ – a solution that was launched to cope with the ineptitude of tracking new and frequent website visitors. Placing a small file on each website visitor’s device,...
The Complete Guide to Tiny AI: Revolutionizing Technology
Introduction The world, today, is dominated by Artificial Intelligence. From automated human resource management to automated streamlined manufacturing and from virtual assistants to self-driving cars, AI has become indispensable in almost all sectors. According to “The Global Artificial Intelligence Trends 2020” survey, conducted by Analytics...
What is People-Based Marketing and What are its Benefits?
Introduction People-based marketing is also popularly known as cross-device marketing and is a strategic approach that allows you to target individuals across multiple channels and touchpoints. Using a rich customer profile that has users’ consumption habits, person-based marketing helps you in delivering hyper-customized ad campaigns....
Unix vs Linux: Key Differences Unveiled
Introduction Unix and Linux are two operating systems that have many significant overlapping features and, yet, continue to be unique in their own ways. While most of the world today is dominated by Linux, it is Unix which is very old and also known as...
A Complete Guide to B2B Account-Based Marketing
Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their marketing campaigns. Today, they have adopted the Account-Based Marketing strategy to rope in high-value accounts that are the best fit to their target market. With...
Leveraging Intent Data to Drive B2B ROI
Intent data, in today’s tough times, is playing a key role in helping B2B marketers get an insight into the wants of their possible clients. Capitalizing this data, the marketers are able to craft the best marketing campaigns that promise to meet the clients’ needs....
Adapt to COVID-19 Crisis and Generate Demand
The COVID-19 crisis has disrupted the global market, and with its trajectory on the rise, businesses across the world are grappling with its devastating impact. In order to contain the spread of this virus, governments are adopting measures such as social distancing and quarantine that...
