OpenAI has launched Businesses in ChatGPT in beta, letting eligible companies claim and update business profiles, add product information and see aggregated signals such as mentions and website clicks. The new Business Hub gives companies a way to keep information current in ChatGPT, but OpenAI does not promise that claiming a profile will make a business appear more often or rank higher in answers. OpenAI’s announcement says the beta began Nov. 10; Reuters independently reported the rollout and its U.S. agent limits.

The launch also includes Business Agents, a separate feature that lets customers ask questions about a company’s offerings. At launch, agents are limited to eligible e-commerce and online-service businesses in the United States, as The Next Web reported.

What is ChatGPT Business Hub?

Through Business Hub, a company can claim its presence in ChatGPT. After the business is verified, it can update key details and add product feeds with prices and availability. Retailers can connect a Shopify store, but Shopify is not required to claim a business.

The hub also provides aggregated insights. OpenAI says businesses can see how often they are mentioned, how many website clicks they receive and common discovery topics—themes in conversations where their website is cited. The idea is to help companies see how they are appearing in ChatGPT and keep the source information current.

These metrics are not transcripts of individual conversations. OpenAI says it does not share users’ chats or Business Agent conversations with businesses. It says reports are aggregated and appear only when activity reaches certain thresholds.

How business profiles may appear to ChatGPT users

When a company appears in a ChatGPT response, users may be able to open its business profile. That profile can show verified information the company has supplied, including relevant product details. OpenAI says the information may be used to answer customer questions.

This is a new information-management and measurement channel for businesses, not a guaranteed placement service. A profile claim does not ensure ChatGPT will mention a company in a particular answer. The company can maintain facts and review aggregate engagement, but the launch announcement does not offer a control for ranking or recommendation frequency.

Business Agents are a separate, limited rollout

Eligible businesses can build a Business Agent that answers questions about their products or services using company-provided information. A customer may open the agent from a business profile and ask follow-up questions. OpenAI says these chats are clearly labeled and separated from ChatGPT’s independent answers.

Business Agents are initially available only to eligible e-commerce and online-service businesses in the U.S. A verified Business Hub profile does not automatically make a company eligible to launch an agent. OpenAI’s Business Agents policy says agents must be clear that they are AI, use accurate business information and avoid pressure tactics or false urgency.

Businesses can also sponsor an agent as a destination for ChatGPT Ads. OpenAI says sponsored placements are labeled and kept separate from ChatGPT responses. This creates a paid promotional path alongside the profile and information tools, but the two should not be confused with an organic recommendation.

Who can claim a business?

OpenAI says eligible businesses in places where ChatGPT is available can claim a profile through Business Hub. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative. Shopify merchants can connect a store through Business Hub or Shopify’s admin tools.

The broader claim-and-manage feature and the Business Agent feature have different eligibility rules. A company may be able to claim its details without qualifying to run an agent. OpenAI says the agent rollout will expand to more markets and business categories over time, but those expansions are future plans rather than current availability.

What businesses should take from the launch

ChatGPT is becoming another place where customers may discover and compare companies. Business Hub gives eligible firms a way to correct or update the details ChatGPT can use and to see aggregate signals about whether users encounter them there.

It is too early to treat the dashboard as a complete measure of AI-driven discovery. The numbers are aggregated and thresholded, and the agent feature is not open to every company. For now, the clearest opportunity is to keep a business’s information and product data accurate while treating any increase in visibility, traffic or sales as something to measure—not assume.

Frequently asked questions

Does claiming a ChatGPT business profile guarantee recommendations?

No. Business Hub lets eligible companies maintain information and view aggregate engagement signals. OpenAI has not promised that claiming a profile guarantees mentions or higher placement in ChatGPT answers.

Can any company launch a Business Agent?

No. OpenAI says Business Agents are initially available to eligible e-commerce and online-service businesses in the United States. Verification alone does not guarantee eligibility.

Can businesses read customers’ ChatGPT conversations?

OpenAI says it does not share users’ conversations or Business Agent chats with businesses. Business Hub shows aggregate insights only when activity meets certain thresholds.

Do companies need a Shopify store to claim a ChatGPT profile?

No. Shopify merchants can connect their stores through Business Hub or Shopify admin, but OpenAI says businesses can claim a profile without Shopify.