Will Facebook be charging a verification fee? Everything you need to know
Karan Virdi,
3 years ago
6 min read
Introduction Meta, the parent company of Facebook and Instagram, is testing a new subscription service called “Meta Verified,” which promises to offer users additional benefits such as impersonation protection, a verification badge, and improved support. The service, currently being rolled out in select regions like...
Mastering Multi-Channel Marketing: A Comprehensive Guide
Sundaresh Kaushik,
3 years ago
9 min read
Introduction In today’s fast-paced world, businesses need to reach their customers where they are, and that’s why multi-channel marketing or cross channel marketing is essential. With so many ways for customers to interact with brands, it’s vital to have a presence in multiple channels, such...
7 Highly Effective Ways to Improve Your SEO for YouTube in 2023
Karan Virdi,
3 years ago
9 min read
Introduction Marketers are facing increasing challenges in capturing the attention of their target audience. With the average human attention span hovering around 8 seconds, it’s no wonder that long-form articles and blogs are becoming less popular. As a result, video content has taken over the...
SEO Copywriting: The Complete Guide
Prerna Mahtani,
3 years ago
9 min read
Copywriting is a crucial component of content marketing, and there’s a new buzzword in the industry: SEO copywriting. Search engine optimization copywriting: what exactly is it? In what ways does it vary from more traditional forms of writing like copywriting and content creation? If you’re...
Winning at Content Syndication: 5 Strategies to Boost Your Brand and Generate Leads
Karan Virdi,
3 years ago
9 min read
Introduction In today’s crowded content marketing landscape, it can be challenging to stand out and establish a strong brand or business presence. With competitors utilizing similar content marketing strategies to attract website visitors, build brand recognition, and generate leads, it’s essential to find ways to...
Twitter’s SMS security option comes at a cost for users
Karan Virdi,
3 years ago
3 min read
Key points: Twitter has announced that it will charge users for an important account security feature.Ā The social media company announced that only Twitter Blue subscribers will be able to use SMS for two-factor authentication. These changes will be implemented from March 20.Ā Following Elon...
The Importance of Local SEO: How to Dominate Local Search
Prerna Mahtani,
3 years ago
9 min read
People may identify the goods and services they need through local search and then use the provided driving instructions to arrive at the store’s front door easily. Hungry? Find nearby eateries and stop in. Want to kill some time? Hey, why don’t you see what...
Content Marketing Promotion: 6 Expert Tactics for Driving Traffic and Conversions
Karan Virdi,
3 years ago
9 min read
Content marketing has become an integral part of any company’s marketing strategy, as it has proven to be a powerful tool for generating leads and increasing conversions. However, creating quality content alone is not enough. It is equally important to have a comprehensive plan for...
Amazon’s AWS: How a Side Project Took Over the Cloud
Prerna Mahtani,
3 years ago
6 min read
Many people consider Amazon a trillion-dollar firm due to its online retail dominance. However, the truth differs slightly from what people believe. Amazon incurred losses of $1.57 billion in North America and $1.28 billion worldwide. How, then, does Amazon remain in business? Amazon Web Services...
The Ultimate 2023 Content Marketing Strategy: 10 Steps to Success
Karan Virdi,
3 years ago
9 min read
Introduction You may have heard the phrase “content is king” before. Just as a king rightfully sits on a throne, your content marketing strategy should be the foundation for your efforts. Unfortunately, many marketers struggle to create content that generates the desired return on investment...