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The Evolution of Online Ads: A Historical Perspective
Introduction The history of online advertising is a fascinating tale of innovation and adaptation. In the early days of the internet, online advertising was limited to simple banner ads and emails that were not particularly effective. However, as the internet gained popularity and people began...
Content Marketing: Doing More with Less
Recession, economic turmoil, market crash, economic downturn. These are terms that seem to scare companies and eventually corner their marketing strategies that often turn into rash decisions. These decisions are usually influenced by myths that run in the world of marketing which might have held...
Top five most popular applications of 2022
2023 is just around the corner and a new year awaits us. That said, 2022 was an exciting year in the tech world, rife with new releases, upgrades, controversies, regulatory changes, and innovations. This article will predominantly provide an overview of some of the most...
Increasing Brand Awareness with Strategic Content
Building a brand is an art and it doesn’t happen overnight. Increasing brand awareness comes with building a relationship with your audience, earning their trust and loyalty. This requires more than just a sales pitch about your product or service, this requires telling your story...
Leveraging Data in Content Marketing for Maximum Impact
Data points have always been the key that plays a vital role in helping marketers understand their target audience, create relevant and valuable content, and measure the success and effectiveness of their content marketing efforts. By analyzing and collecting data, one can learn more about...
Content Marketing Strategies for Successful Event Promotion
The word “content marketing” although coined in 1996 by Jhon.F.Oppedahl, the subject of the concept has been around since the early 1900s. The basic principles of content consumption by the common man have remained the same while the quality of execution and strategies have evolved...
Email Marketing at Scale: Strategies for Large Campaigns
Introduction With the world of sales and marketing evolving daily, we see new modes and methods of marketing and experimental ways of getting the message out. Things like audio/video podcasts, webinars, and programmatic advertising are just some of the few examples of some of the...
The Power of Product Syndication in E-Commerce
Introduction Customers like to buy, they don’t like to be sold. This is one of the most profound lessons a marketer will learn. And with the ever-expanding market with millions of products and parallel functional products being released on the daily, it’s difficult for companies...
The Evolution of Content Marketing: Latest Trends, Strategies, and Insights
What is the first thought that comes to you when you hear the term “content marketing”? People who do not work in marketing or the digital marketing space have not understood the true meaning of content marketing. We do not blame them since content marketing...
Key Takeaways from Programmatic Advertising
As the year is coming to an end we look back at some of the main programmatic expos which not only brought some of the most influential companies and names to the stage but gave the world some of the most interesting insights into the...
