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Programmatic Advertising in 2022: Is It Effective for B2B Companies?
Introduction The advertising sector has evolved over the years, especially for B2B marketers. In the current day and age, marketers need to look beyond traditional ways to reach, interact, and capture new audiences. This is one of the key reasons programmatic advertising has gained so...
The Importance of Content Syndication in Digital Marketing
In today’s day and age, we believe every marketer is a content marketer. We live in a world where a majority of consumers across different age groups have an online presence. Content marketing is thriving in 2022, and we see a few reasons for this...
8 Effective Email Marketing Strategies for Lead Generation in 2022
A good lead is a good deed. If you are involved in the lead generation process of a business, you would agree with us. Which business would reject new leads? However, simply piling on new leads is not enough. The relevancy and quality of a...
Instagram is working on ‘nudity protection’ technology to prevent users from sending unsolicited pictures
Key points: It appears that Instagram is finally taking proactive measures to prevent users from sending unsolicited pictures The application will automatically blur images sent as a Direct Message if it contains nudity The nudity protection technology will cover photos that may contain nudity in...
Experiential Marketing: Unique, Fun, and Effective Strategies
Have you ever taken a car for a test drive? Why do you think automotive companies allow you to take the car for a spin? The answer is experience. Similarly, in the tech world, brands are leaving no stone unturned to offer a surreal and...
The Metaverse Wave: Is It a Threat to Social Media?
Godfrey Reggio said, “It’s not that we use technology, we live technology.” What if we tell you that you can now live inside technology? Pretty bizarre right? Just when we think we have reached the tipping point, new innovations and technologies dazzle us. Unless you...
15 Eye-Opening Email Marketing Statistics for 2022
Despite modern marketing channels such as social media, email marketing is still relevant. Businesses continue to rely on email marketing campaigns, and for valid reasons. Email marketing is affordable, enables companies to reach a wider audience, and is an effective content distribution channel. Many studies...
6 Effective Online Advertising Strategies for 2022 and Beyond
Introduction While browsing through Instagram stories, you may have seen a sponsored post after every three to four stories. Have you noticed how some of your favorite celebrities plug a product on their social media platforms? These are nothing but subtle online marketing strategies. Frequently,...
8 Amazing Benefits of Programmatic Advertising Services
Introduction Today’s digital landscape is nothing like what we have seen before. Have you observed how consumers find a brand these days? How do they research their options? The current digital ecosystem plays a major role in influencing their decisions. Consumer behavior is changing rapidly...
Entrepreneur with super powers from different worlds – Gabriel Ghavami
Introduction Not born into business, Gabriel Ghavami has his diverse background and strong personal traits make him a successful entrepreneur. He started his first endeavor with a friend when he was still in high school and after university studies in the United States and several...
