Understanding Email Deliverability and How to Improve It
Did you know the the average email deliverability rate in 2024 is 83.1%? Email marketing is still one of the best ways to get in touch with people and get them to buy. However, the success of an email campaign depends heavily on its deliverability....
Top 10 Email Marketing Services for Small Businesses in 2024
In a digital world where small businesses strive to make a lasting impression, email marketing stands out as an invaluable tool. With its revenue projected to hit nearly 11 billion by the end of 2023, this method stands as a testament to its effectiveness and...
6 Email Marketing Design Practices to Follow in 2023
Did you know that email is responsible for 20% of online holiday site visits? The holiday season is a magical time of the year when businesses have a unique opportunity to connect with their customers on a deeper level. With festivities and special occasions around...
Is Email Marketing Dead? Unveiling the Truth
Email marketing has been a staple of digital marketing for decades. But with the rise of social media and other forms of digital marketing, some have questioned whether email marketing is still relevant. In this article, we’ll explore whether email marketing is dead, and if...
7 Effective Ways to Improve the Click-Through Rate of Your Email Campaigns
As we bid farewell to 2022 and enter 2023, email marketing continues to be a dominant force in the marketing realm. Millions of businesses rely on email marketing for a myriad of reasons including enhancing brand awareness, lead generation, staying connected with their customers, and...
6 email marketing design practices to follow in 2023
Email marketing is one of the most effective ways to generate leads and connect with your audience. Did you know that around 333.2 billion emails were sent each day in 2022? [1] There is a high chance that your inbox is swamped with emails sent...
8 Key Differences: B2B vs. B2C Email Marketing
Email marketing is not going anywhere despite the arrival of social media marketing. Even today, email marketing is predominantly used by millions of B2B and B2C businesses worldwide for good reasons. What are these reasons? Check out these interesting email marketing statistics to know what...
5 Strategies for Effective Email Localization
It’s almost 2023 and emails are still popular! Yes, you read that right. Emails continue to remain the most popular and effective way for businesses to communicate with their audience. Despite the advent of social media, email marketing continues to shine like a glowing flame....
10 Smart Strategies to Integrate Videos in Email Marketing
Videos in emails are like pineapple on pizza. Some marketers love it, and others detest it. Regardless of what side of the spectrum you are on, one thing is certain – the use of videos in email marketing strategies is moving in an upward trajectory,...
9 Tips for Effective B2C Email Marketing
Email is still the most effective method for contacting clients for a multitude of reasons. With 4,03 billion users worldwide, it is no secret that email is the marketing channel of choice for businesses to remain in touch with their consumers. So, if you want...
