Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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The Future of B2B Content Syndication: Trends and Predictions
Prerna Mahtani,
2 years ago
7 min read
Introduction Did you know that according to a recent study, the average cost per lead for content syndication is just $43? This makes content syndication one of the most cost-effective strategies, compared to other efforts. B2B marketing is always changing, but content sharing has become...
MarTech in B2B vs B2C: Key Differences and Strategic Approaches
Prerna Mahtani,
2 years ago
7 min read
Introduction Martech for B2B vs. B2C: Key Differences and Strategies As the business world changes quickly these days, using marketing technology, or “Martech,” has become an important part of being successful. Businesses can connect with their ideal customers, get potential customers interested, and increase sales....
FinTech Trends for 2024: Predictions and Industry Insights
Prerna Mahtani,
2 years ago
7 min read
We are on the verge of a new year in the field of financial technology, or fintech, which is always changing. Innovation and change don’t seem to be slowing down any time soon. In the past few years, fintech has completely changed how we handle,...
Top 10 B2B Lead Generation Tools for 2024: A Comprehensive List
Prerna Mahtani,
2 years ago
8 min read
Introduction Lead generation is not just a part of your plan in the fast-paced world of B2B sales and marketing; it’s the key to success. 91% of marketers say that lead generation is their most important goal. In today’s highly competitive business world, getting and...
The Essential Role of HR Apps in Managing a Mobile Workforce
Prerna Mahtani,
2 years ago
7 min read
In today’s fast-paced and ever-evolving business landscape, the concept of a traditional workplace has been undergoing a profound transformation. The emergence of advanced technology has revolutionized the way we work, giving rise to a mobile workforce that is not bound by office walls or geographic...
6 Email Marketing Design Practices to Follow in 2023
Prerna Mahtani,
2 years ago
6 min read
Did you know that email is responsible for 20% of online holiday site visits? The holiday season is a magical time of the year when businesses have a unique opportunity to connect with their customers on a deeper level. With festivities and special occasions around...
Seasonal Facebook Advertising: Holiday Campaign Strategies
Prerna Mahtani,
2 years ago
6 min read
Introduction In today’s fast-paced digital landscape, advertising on social media platforms has become vital for businesses to connect with their target audience. Among the various platforms available, Facebook is a powerful tool for seasonal advertising, especially during holidays and special events. With its vast user...
The Impact of Core Web Vitals on SEO: What You Need to Know
Prerna Mahtani,
2 years ago
7 min read
Introduction Digital marketers and website owners must stay ahead of the turn in search engine optimization (SEO), which is always changing. Google is always changing its ranking algorithm, which is the complicated formula that decides where websites appear in search engine results pages (SERPs). These...
The Role of Psychology in Marketing Technology
Prerna Mahtani,
2 years ago
6 min read
Introduction Marketing is a field that is always changing, and technology has become an important tool for companies that want to combine with their target audience. But at the heart of effective marketing plans is a deep understanding of how people act, a complicated area...
Cryptocurrency Trends in 2024: What to Expect
Prerna Mahtani,
2 years ago
7 min read
As we move into 2024, the world of cryptocurrency keeps changing at a speed that has never been seen before. The blockchain change began in 2009 with Bitcoin. Since then, it has grown into a wide range of digital assets and independent technologies. That being...














