
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Fortifying Digital Frontiers: The Synthesis of AI and Cybersecurity
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
As technology keeps getting better, the area where artificial intelligence (AI) and protection meet has become a key arena for protecting our digital assets. In fact, the market size for AI in cybersecurity was $10 billion in 2020 and is projected to reach $46.3 billion...        
MarTech vs AdTech: Understanding the Key Differences
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
Introduction Marketing and promoting are important parts of any successful business plan in today’s digital world. As technology keeps getting better, two important areas have sprung up to help companies better reach their customers: MarTech (Marketing Technology) and AdTech (Advertising Technology). Even though they might...        
How Algorithms Influence What You See Online
Prerna Mahtani,
                                    2 years ago                                            
                7 min read
Introduction In an age where the digital realm often merges with our daily lives, understanding the forces shaping our online experiences is more crucial than ever. This blog aims to unravel the intricate world of algorithms online and their profound influence on what we see....        
The Role of Natural Language Processing (NLP) in HR Tech
Prerna Mahtani,
                                    2 years ago                                            
                8 min read
Introduction People work in Human Resources (HR) offices that have changed a lot in today’s fast-paced and technologically-driven world. No longer are HR pros just responsible for paperwork; they are now expected to be smart partners in the success of a company. HR Tech, which...        
Programmatic Advertising for Small Businesses
Prerna Mahtani,
                                    2 years ago                                            
                7 min read
Introduction Advertising has moved beyond old-fashioned methods like signs and print ads in today’s fast-paced digital world, replacing them with smarter, data-driven methods. Programmatic advertising is one of these methods that has become very popular. It has the potential to help small businesses reach their...        
International SEO Strategies for Global Enterprises
Prerna Mahtani,
                                    2 years ago                                            
                8 min read
Introduction While you’ve probably heard a lot about local SEO strategies, foreign SEO has been taking the global market by storm. Global businesses have a unique chance to reach more people and find new markets around the world in today’s linked world. But if they...        
Meta Ad Trends to Watch in 2024: What’s New
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
Introduction In the world of digital ads, which is always changing, the Meta universe, especially Facebook, has stayed at the top. Facebook is still a top choice for marketers and businesses all over the world thanks to its large user base and powerful advertising tool....        
The AI Impact On Various Industries: Real-World Use Cases
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
Artificial Intelligence (AI) has surged to the forefront as a transformative force in nearly every industry, revolutionizing how businesses operate and interact with customers. With its unparalleled ability to process extensive data, forecast trends, automate tasks, and enhance decision-making, AI has unlocked a realm of...        
Top 10 Email Marketing Services for Small Businesses in 2024
Prerna Mahtani,
                                    2 years ago                                            
                8 min read
Introduction In a digital world where small businesses strive to make a lasting impression, email marketing stands out as an invaluable tool. With its revenue projected to hit nearly 11 billion by the end of 2023, this method stands as a testament to its effectiveness...        
The Impact of Automation and AI in the Modern Workplace
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
For decades, people have been interested in and worried about artificial intelligence (AI). Science fiction and pop culture are full of stories about tools that can think for themselves. But in the past few years, AI has gone from being a science fiction idea to...        














