 
				Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
						
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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The Evolution of Facebook Ads in 2023: What to Expect
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                8 min read            
        
                
                            
            
        
            Introduction Over the past ten years, advertising on Facebook has changed in amazing ways. What began as an easy way for friends to stay in touch has become a smart advertising force driven by data. Facebook has always changed with the times when it comes...        
    
    
			Cryptocurrency Investing: A Beginner’s Guide
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                8 min read            
        
                
                            
            
        
            Since more than ten years ago, cryptocurrency, a digital or virtual form of money, has changed the business world. Bitcoin was the very first and well-known cryptocurrency. It was made in 2009 by an unknown person or group called Satoshi Nakamoto.  Since then, many new...        
    
    
			The Power of Programmatic Advertising in B2B Marketing
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                8 min read            
        
                
                            
            
        
            Digital marketing is always changing, but automated advertising has become a game-changer, allowing businesses to reach their target crowd more precisely and efficiently than ever before. Programmatic advertising was first thought of as business-to-consumer (B2C) marketing, but it has worked just as well, if not...        
    
    
			The Role of Email Marketing in E-commerce
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            In the fast-paced and ever-evolving world of e-commerce, remaining ahead of the competition and reaching your target audience can be daunting. Amidst all the digital marketing strategies and channels available, like SEO, email marketing remains a stalwart in the e-commerce toolkit. In fact, a recent...        
    
    
			Transforming HR with Analytics Dashboards: A Strategic Approach
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            In today’s fast-paced business world, human resources (HR) teams are very important to a company’s success. HR workers are in charge of hiring, keeping, and handling employees, all of which directly affect the business’s bottom line. Businesses use HR analytics platforms, a powerful tool that...        
    
    
			Understanding the Synergy of AI and Remote Sensing
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Introduction Earth is a unique haven of life in the middle of space, full of ecosystems, scenery, and secrets that have yet to be solved. We have used technology, especially remote sensing, to see farther into the future to better understand and care for our...        
    
    
			Best Email Marketing Platforms for Small Businesses in 2023
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                8 min read            
        
                
                            
            
        
            Introduction Email is still very important for small companies in the fast-paced world of digital marketing. It’s still a good and cheap way to connect with customers, sell products, and make them loyal to your brand through email marketing. In fact, email marketing is widely...        
    
    
			Best Practices for Content Syndication in 2023
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Content sharing has become a strong way to get your content seen by more people and raise brand awareness in the ever-changing world of digital marketing. You can reach new readers by republishing your old content on other websites, apps, or media places.  This is...        
    
    
			Future Trends in B2B Email Deliverability: Chapter 2
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Email is still a strong tool for B2B (business-to-business) contact and lead creation in the ever-changing world of digital marketing. But the conquest of email marketing depends on one very important thing: delivery. Email delivery is more than just another one of the many email...        
    
    
			The Rise of Technopreneurship: What Businesses Need to Know
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                6 min read            
        
                
                            
            
        
            Introduction In today’s fast-moving, tech-driven world, there’s a new kind of business pioneer called a technopreneur. These people combine technology know-how with business savvy to shape the future of how companies work and even change whole industries. In this blog post, we’re going to dive...        
    
    
			 
                     
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             


