 
				Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
						
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Unveiling the Future: Highlights from the Apple Event 2023
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Introduction At the always-anticipated Apple September event, tech fans and Apple followers from all over the world got to see a big show of new ideas and improvements. This year, the show, “Wanderlust” was about how the iPhone and the Apple Watch, two of Apple’s...        
    
    
			The Future of B2B: Anticipating AI’s Continued Influence
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Introduction Artificial intelligence (AI) has changed business-to-business (B2B) exchanges. AI applications in business have brought a new era of speed and innovation by making things run more smoothly and helping people make better decisions.  Studies show that AI implementation has led to enhanced cost savings...        
    
    
			Emerging Innovations in HR Tech for 2023
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                6 min read            
        
                
                            
            
        
            Introduction The world of Human Resources (HR) is undergoing a profound transformation driven by technological innovations reshaping how organizations manage their workforce. In an era characterized by rapid digitalization and evolving workplace dynamics, HR professionals increasingly turn to cutting-edge technologies to streamline processes, enhance employee...        
    
    
			Future Trends in B2B Email Deliverability: Staying Ahead of the Curve
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                6 min read            
        
                
                            
            
        
            Email has been a mainstay of business-to-business (B2B) contact for a long time, giving companies a reliable way to connect, engage, and turn leads into buyers. However, the environment of B2B email marketing is always changing, and email deliverability is one of the most important...        
    
    
			The AI-Powered B2B Revolution: Trends to Watch in 2023 and Beyond
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                8 min read            
        
                
                            
            
        
            Business-to-business (B2B) trade is a constantly evolving landscape where companies engage with each other for various purposes. One of the driving forces behind this evolution is the integration of artificial intelligence (AI) technology. AI is fundamentally altering the way B2B transactions and collaborations occur, bringing...        
    
    
			Optimizing Content for Email Deliverability: A Comprehensive Guide
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Introduction In the fast-paced world of B2B marketing, where email is still a key way to communicate, the success of your email campaigns relies not only on having interesting content but also on making sure that your emails get to the inboxes of the people...        
    
    
			Email Segmentation Strategies for Targeted Campaigns
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                6 min read            
        
                
                            
            
        
            Email programs are still a key part of communicating with customers in the ever-changing world of digital marketing. The one-size-fits-all method to email marketing no longer works, though, because people’s inboxes are getting fuller, and their tastes are becoming more different. With email segmentation strategies,...        
    
    
			AI in Entertainment: Revolutionizing the Media Industry
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                7 min read            
        
                
                            
            
        
            Introduction In a world where technology and media change quickly, there is one trend that stands out as a game-changer: the use of Artificial Intelligence (AI) in entertainment. AI used to only be found in science fiction, but now it is used to make, spread,...        
    
    
			Top AI Tools in 2023: Reshaping Industries and Amplifying Productivity
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                6 min read            
        
                
                            
            
        
            The year 2023 has witnessed exponential growth in the realm of artificial intelligence (AI), giving rise to an array of cutting-edge AI tools that are driving transformative changes across industries and revolutionizing the way we work. From automating tasks to unveiling actionable insights, these top...        
    
    
			Empowering Conversational AI with Natural Language Processing
                    
                                
                Prerna Mahtani,
                                    
                                                                            2 years ago                                            
                            
        
                
                
                
                            
                
                6 min read            
        
                
                            
            
        
            Natural Language Processing (NLP) is one of the few advances in artificial intelligence (AI) that has caught people’s attention and changed how people and computers work together. NLP in AI works on making it possible for computers to understand, interpret, and create human language in...        
    
    
			 
                     
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             
					
					             


