Partnership automation leader Impact acquires influencer marketing platform ACTIVATE
Riddhi Jain,
5 years ago
4 min read
Table of Contents
Introduction
Global partnership automation pioneer Impact announced the acquisition of a leading influencer SaaS platform developer, ACTIVATE. The acquisition will include ACTIVATE’s end-to-end influencer discovery platform, reporting and campaign management of collaborations across all major social media platforms.
The acquisition will make Impact the #1 international influencer marketplace in today’s ecosystem with more than 300K opt-in vetted and qualified influencer across various categories. As for the influencer community of ACTIVATE, the partnership increases their scope and opportunity to work with thousands of fastest growing brands around the world.
About partnership automation firm Impact
A catalyst for modern online collaborations and the news partnership economy, Impact is a leader in partnership automation. The platform aims at accelerating business growth by automating the entire partnership lifecycle which includes discovery, recruitment, contracting, engagement, fraud protection, optimization and payments.
Partnership Cloud by Impact manages more than $50 billion in e-commerce sales and processes and drives revenue growth for global brands like Lenovo, Getty Images, Levi’s, Bass Pro Shops and many more. Founded in 2008 in California, Impact has 500+ employees across the globe.
David A. Yovanno, CEO and Director of Impact says while most competitors in the industry focus on servicing loyalty and coupon partnerships, Impact serves the demand of its clients looking for growth from all types of partnerships.
Using Impact’s intelligent partnership automation platform, companies have derived more than 28% of total company revenue. Now with added capabilities of ACTIVATE, clients can further discover and manage creators and influencers for exciting campaigns.
See Also: Software company Validity launches email marketing platform Everest
More on ACTIVATE’s acquisition by Impact
Influencer Partnerships Expert and former ACTIVATE client says Impact and ACTIVATE together can offer empower and intuitive technology that makes its users in-charge of the success of their influencer campaign.
ACTIVATE is an end-to-end influencer marketing platform that covers influencer discovery, campaign workflow, analytics and measurement that supports collaborations across Facebook, Instagram, Twitter, YouTube, Blog and many more social networks.The platform has a network of 150,000 authenticated and vetted creators and influencers.
The platform by ACTIVATE also allows brands to reach out and work with highly curated communities of influencers like outdoor enthusiasts, vegan foodies and much more. Using ACTIVATE platform, marketers can pick a niche group of influencers and leverage their micro-survey and geo-tagging capabilities. ACTIVATE enabled more than 50,000 partnerships with media companies, brands and agencies.
Conclusion
The acquisition of ACTIVATE by Impact marks a significant milestone in the evolution of influencer partnerships and marketing. With ACTIVATE’s end-to-end platform now integrated with Impact’s powerful partnership automation tools, brands and creators can expect a more streamlined and efficient process for running influencer campaigns. Impact’s partnership automation will drive even more significant growth, offering clients a more intelligent, data-driven way to scale their influencer marketing efforts. The combined strength of both companies will certainly transform how partnerships and collaborations are managed across the digital space. For more updates and the latest news on tech and business, continue reading iTMunch.
FAQs
- What is the significance of Impact acquiring ACTIVATE?
- This acquisition strengthens Impact’s position as the leading partnership automation platform, expanding its influencer marketing capabilities with ACTIVATE’s advanced tools for influencer discovery, campaign management, and reporting.
- How will ACTIVATE’s community benefit from the acquisition?
- ACTIVATE’s community of influencers will have greater opportunities to collaborate with thousands of brands worldwide, thanks to Impact’s expansive client base and global presence.
- What is the Impact Partnership Cloud?
- The Impact Partnership Cloud is a platform that automates the entire partnership lifecycle, including discovery, recruitment, engagement, and payments, helping businesses grow by managing their partnerships more efficiently.
- How does ACTIVATE contribute to influencer marketing?
- ACTIVATE provides a platform that helps brands discover influencers, manage campaigns, and measure success across social media platforms. It focuses on offering specialized services for niche influencer communities.
- Which brands and companies benefit from Impact’s services?
- Impact serves major global brands like Lenovo, Getty Images, Levi’s, Bass Pro Shops, and more, helping them scale their partnership efforts for sustained revenue growth.
