Blockchain Technology: Paving the Way for Transparent Financial Services
Over the last few decades, technology and finance have converged to provide better experiences and streamline financial operations. The marriage between the two has given birth to financial technology (Fintech) and a myriad of disruptive innovations such as blockchain technology. Just like any other tech-centric...
The Evolution of Online Ads: A Historical Perspective
Introduction The history of online advertising is a fascinating tale of innovation and adaptation. In the early days of the internet, online advertising was limited to simple banner ads and emails that were not particularly effective. However, as the internet gained popularity and people began...
Microsoft & OpenAI’s ChatGPT: A New Era for BingMicrosoft & OpenAI’s ChatGPTMicrosoft & OpenAI’s ChatGPT: A New Era for Bing
Key points: Microsoft plans to integrate OpenAI’s revolutionary chatbot, ChatGPT into its native search engine Bing. The idea is to attract users to Bing and put an end to Google’s dominance.Ā Microsoft is hinging its bets on ChatGPT’s contextual and conversational replies to user queries...
7 Effective Ways to Improve the Click-Through Rate of Your Email Campaigns
As we bid farewell to 2022 and enter 2023, email marketing continues to be a dominant force in the marketing realm. Millions of businesses rely on email marketing for a myriad of reasons including enhancing brand awareness, lead generation, staying connected with their customers, and...
Contextual Advertising: How Brands Can Seize the Opportunity
Introduction The goal of contextual advertising is to place ads alongside content that will be of greatest interest to the target audience. Contextual factors, such as a user’s current location, the time of day, and the topic of a visited website, are used to identify...
6 email marketing design practices to follow in 2023
Introduction Email marketing is one of the most effective ways to generate leads and connect with your audience. Did you know that around 333.2 billion emails were sent each day in 2022? [1] There is a high chance that your inbox is swamped with emails...
