RIP Stadia: Google Draws Curtains on Its Gaming Service
Key points It’s a sad day for gamers as Google finally shuts down its cloud-gaming service Stadia. Although Google had it made it very clear last September that it will pull the plug in 2023, the gaming community has taken the news with a pinch...
Mastering B2B Programmatic Advertising in 2023: A Marketer’s Guide
There are very few tech innovations that can compete with the internet or the online web. The arrival of the internet has transformed B2B as well as B2C marketing. Today, at a time when global internet penetration is at its peak, marketers need to determine...
Everything you need to know about ShareChat layoffs
Key points: Google-backed Indian tech startup ShareChat has said that it has trimmed around 20% of its workforce. This decision comes amidst increasing pressure from investors to minimize costs. Many startups in India and from across the world have cut down their task force to...
State of Real-Time Bidding in 2023: Benefits, Challenges, and Road Ahead
Have you ever been to an auction? Or seen one on television? Real-time bidding in advertising is very similar. The advertising world has evolved since the arrival of the internet as more and more investors were drawn toward the novelty factor of this new-age phenomenon....
Solving the Top 5 Programmatic Advertising Challenges Like a Pro
A little more than twenty years after its first introduction, programmatic advertising has successfully cemented its position within the ecosystem of the advertising industry. It’s no longer a question of whether or not programmatic advertising will dominate digital advertising since it is reported to account...
Crypto Regulations: Curbing Money Laundering – The Need of the Hour
Did you know that there are well over 12,000 cryptocurrencies in the world? [1] The stupendous growth of the crypto industry reached its peak in November 2021 when its value touched $2.9 trillion. Since then, the value of the crypto industry has dipped due to...
Inventing New Cookieless Advertising Solutions for a Cookieless World
Simply using the phrase “cookieless advertising” is enough to induce a sense of helplessness and desolation in many people working in digital marketing. For several years, marketers have had access to a vast quantity of data, including user ID, user interests, and user behavior, all...
Celebrating 16 Years Since Steve Jobs Unveiled the First iPhone
Time flies isn’t it? It almost feels like yesterday when Steve Jobs unveiled Apple’s first-ever iPhone on January 9, 2006. Both Apple and the iPhone have seen waves of transition since then. Today, we will peep into the rearview mirror and reminisce about the illustrious...
Ethereum Merge: Implications for Investors, Users, and the Crypto Market
A major event took place in the crypto industry in 2022. On September 15, Ethereum made the switch from the energy-intensive proof-of-work (PoW) model to the energy-efficient proof-of-stake (PoS) model. Dubbed the “merge” this event was a major highlight across the global crypto sector for...
5 Perks of Programmatic Advertising in OTT & CTV Campaigns
Introduction Many advertisers realize the massive potential of over-the-top (OTT) advertising. Still, they need to catch up on the rising relevance of programmatic approaches to enhancing OTT advertising success. Without programmatic, OTT’s targeting capabilities limit its potential, but with it, your brand will have the...
