Trouble in paradise? Meta employees not in favour of Zuckerbergā€™s metaverse dream
Key points: Meta employees are not entirely sold on Zuckerbergā€™s metaverse dream This news comes just a day before Meta will roll out its new virtual reality headset (VR)Ā A New York Times report broadly speaks about Metaā€™s direction in the lead-up to the companyā€™s...
10 SEO Trends for B2B Brands to Thrive in 2023
Introduction Change is the only constant, and this holds true even for SEO. While Google dictates how search engine optimization (SEO) algorithms work, the landscape is evolving rapidly. The arrival of new SEO tools coupled with the volatile nature of SEO algorithms has paved the...
Programmatic Advertising in 2022: Is It Effective for B2B Companies?
Introduction The advertising sector has evolved over the years, especially for B2B marketers. In the current day and age, marketers need to look beyond traditional ways to reach, interact, and capture new audiences. This is one of the key reasons programmatic advertising has gained so...
The Layoff Trend: Analyzing the Struggles of the Tech Industry
Introduction In recent months, layoffs have become increasingly common across the tech industry, with companies of all sizes in San Francisco’s Bay Area and beyond trimming their workforces. From major tech players like Facebook and Twilio to small startups and fintech firms, the wave of...
Google Stadia News: The Shutdown in January 2023
Introduction Google Stadia, the company’s cloud gaming service, is officially shutting down in January 2023, just under three years after its launch. The service failed to gain traction with customers due to issues like poor-quality games, connectivity problems, and a high subscription cost. Despite the...
The Importance of Content Syndication in Digital Marketing
In todayā€™s day and age, we believe every marketer is a content marketer. We live in a world where a majority of consumers across different age groups have an online presence. Content marketing is thriving in 2022, and we see a few reasons for this...
How to start your cryptocurrency investment – a simple guide for beginners
Since the start of the last decade, cryptocurrency has emerged as an enticing, yet overlooked investment asset. These currencies are not recognized by the traditional central institutions including governments and banks in many countries worldwide. That being said, we have noticed a shift in the...
Unlocking the Power of Machine Learning in Advertising: Top 6 Benefits
A lot has changed in the online advertising and marketing world over the past decade. One may think new technologies and advancements would pave the way for seamless and streamlined online advertising, but the ground reality portrays a different story. The steep competition coupled with...
AI in the Fight Against Climate Change: Not Just Captain Planet
Artificial intelligence (AI) is not just a buzzword we loosely throw around. This cutting-edge technology has evolved and crept into different industries and our lives in unimaginable ways. The adoption of AI continues to grow worldwide as businesses and society embrace this revolutionary technology with...
8 Effective Email Marketing Strategies for Lead Generation in 2022
A good lead is a good deed. If you are involved in the lead generation process of a business, you would agree with us. Which business would reject new leads? However, simply piling on new leads is not enough. The relevancy and quality of a...
