Leveraging Martech for Effective A/B Testing
In the ever-evolving digital marketing landscape, staying ahead of the competition requires constant innovation and optimization. This is why 77% of companies run A/B testing on their website, 60% on their landing pages, and 59% on their email marketing campaigns. A/B testing, or split testing,...
Martech Skills Every Digital Marketer Should Have
Introduction Putting marketing and technology together has become a trend and an important part of modern marketing in this digital age. Marketing technology, or martech, is a broad field always changing. It includes tools and solutions that make marketing processes more efficient, improve data analytics,...
The Use of Interactive Content in MarTech
Companies are always looking for new ways to keep their customers interested. Interactive material has become a strong way to reach this goal, and Marketing Technology (MarTech) is at the heart of making these experiences possible. 93% of marketers rate interactive content as highly effective...
Overcoming Martech Implementation Challenges
Introduction Did you know that more than 75% of marketers report that their MarTech campaigns directly impact revenue, with 91% being “very confident” that their investments in platforms affect the company’s value.? Adding new marketing technology (Martech) is an easy way to make things run...
