ICP Drift: Why Your Ideal Customer Profile Keeps Changing and How to Track It (2025 Guide)
Gaurav Uttamchandani,
4 days ago
5 min read
In B2B marketing, everyone talks about “knowing your ICP”—your ideal customer profile.But in 2025, the companies winning the highest-quality pipeline are the ones who understand a deeper truth: Your ICP is not fixed. It drifts. Constantly. Economic shifts, technology changes, competitor moves, new buying behavior,...
Must-Watch Podcasts for Startup Founders and Entrepreneurs in 2025
Gaurav Uttamchandani,
2 months ago
4 min read
In the fast-moving world of startups, knowledge, insights, and inspiration are just as important as capital and technology. Entrepreneurs constantly look for resources that can teach them lessons, expose them to new trends, and inspire innovation. Podcasts have emerged as one of the most accessible...


