How iTMunch Is Redefining B2B Content Syndication in 2025
Vansh Banthia,
2 months ago
5 min read
B2B content syndication is experiencing one of the biggest shifts in its history. As buying journeys grow longer, decision-makers seek more value-driven research, and AI transforms how information is discovered, businesses are rethinking how they distribute content. In 2025, it’s no longer enough for brands...
ICP Drift: Why Your Ideal Customer Profile Keeps Changing and How to Track It (2025 Guide)
Gaurav Uttamchandani,
2 months ago
5 min read
In B2B marketing, everyone talks about “knowing your ICP”—your ideal customer profile.But in 2025, the companies winning the highest-quality pipeline are the ones who understand a deeper truth: Your ICP is not fixed. It drifts. Constantly. Economic shifts, technology changes, competitor moves, new buying behavior,...
How to Use Analytics to Improve Your B2B Content Syndication Strategy
Prerna Mahtani,
1 year ago
6 min read
Introduction Did you know that 61% of B2B marketers actively use content syndication to generate leads, indicating its widespread acceptance in the industry. B2B content syndication isn’t just about getting information out there; it’s also about engaging people strategically, accurately addressing them, and eventually getting...


