Why Apple Still Includes Stickers: A Martech Masterclass in Brand Loyalty
Gaurav Uttamchandani,
7 months ago
4 min read
Introduction When you unbox a new iPhone, MacBook, or iPad, one thing always remains consistent—alongside cutting-edge tech, you’ll find a small, shiny Apple logo sticker in the box. In an era of minimal packaging, this might seem like an odd indulgence. Why would a brand...


