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Amul Enters Europe: Partners with Spain’s COVAP for Global Expansion
Introduction In a strategic move set to redefine global dairy trade, India’s largest milk brand Amul has announced its official entry into the European market. Partnering with COVAP (Cooperativa Ganadera del Valle de los Pedroches), a respected Spanish dairy cooperative, Amul is now ready to...
What’s Next? 7 Game-Changing Digital Marketing Trends for 2025
Introduction The world of marketing is changing fast. As we step into 2025, the rules of digital engagement are being rewritten by artificial intelligence, privacy regulations, and shifting user behaviors. To stay relevant, digital marketers in 2025 must adapt to this fast-moving landscape with strategic...
Lay’s Wavy Chocolate Chips: A Sweet Lesson in Experiential Marketing
Introduction In a market saturated with snack options, Lay’s—the household name behind some of the world’s most iconic potato chips—made waves with an unexpected yet delightfully indulgent twist: Lay’s Wavy Milk Chocolate-Covered Potato Chips. Originally launched as a limited-edition product, this bold combination wasn’t just...
Why Apple Still Includes Stickers: A Martech Masterclass in Brand Loyalty
Introduction When you unbox a new iPhone, MacBook, or iPad, one thing always remains consistent—alongside cutting-edge tech, you’ll find a small, shiny Apple logo sticker in the box. In an era of minimal packaging, this might seem like an odd indulgence. Why would a brand...
How Starbucks Brews Brand Loyalty: A Martech Masterclass
Introduction In the crowded coffee market, Starbucks isn’t just selling coffee—it’s selling an experience. From personalized orders on its mobile app to hyper-local marketing campaigns, Starbucks has set a global benchmark in leveraging marketing technology (Martech) to drive customer engagement, loyalty, and revenue. But what...
QR Code Revolution: How Brands Are Turning Packaging into Interactive Experiences in 2025
Introduction Gone are the days when packaging was just a static surface.In 2025, brands are embracing smart packaging technologies — especially QR codes — to transform products into gateways for digital engagement. The QR Code Revolution is reshaping marketing strategies, customer experiences, and loyalty-building tactics...
The Future of Performance Marketing: Trends, Technologies, and Strategies
Introduction Performance marketing has redefined the way businesses connect with customers. Unlike traditional marketing, it emphasizes measurable outcomes like clicks, leads, and sales. But as digital ecosystems grow increasingly complex, the future of performance marketing is poised for even greater transformation. In this blog, we’ll...
Lotus Biscoff’s Sweet Success: A Masterclass in Brand Marketing
Introduction When you think of a cookie that’s conquered café counters and social media feeds alike, one brand stands out—Lotus Biscoff. Known for its caramelized crunch and warm, spiced flavor, Biscoff has quietly transformed from a Belgian café staple into a global cult favorite. But...
Ford EcoSport in India: Martech Insights and Market Evolution
Introduction The Ford EcoSport has been a significant player in India’s compact SUV segment, known for its combination of style, efficiency, and tech features. While the vehicle is no longer actively sold in India as Ford reshapes its business focus, the EcoSport’s journey offers valuable...
Top 7 Martech Tools Every Growth Marketer Should Use in 2025
Introduction Marketing technology, or Martech, has rapidly evolved from a “nice-to-have” to an absolute necessity for growth-focused businesses. In 2025, Martech platforms are more powerful, intelligent, and connected than ever before, helping marketers automate tasks, personalize customer journeys, and optimize campaigns with greater precision. But...
