Best Email Marketing Platforms for Small Businesses in 2023

Email is still very important for small companies in the fast-paced world of digital marketing. It’s still a good and cheap way to connect with customers, sell products, and make them loyal to your brand through email marketing. In fact, email marketing is widely regarded as one of the most potent marketing channels, with a significant 79% of marketers ranking it among their top three choices.

With 2023 coming up, this type of marketing is more competitive than ever, with many email marketing services trying to get your attention. We’ve compiled a list of the top email marketing platforms for small businesses in 2023 to help you find your way around this crowded field.

YOU MAY ALSO LIKE: 6 email marketing design practices to follow in 2023

Mailchimp

Mailchimp has been a small business choice for a long time, and for good reason. Its easy-to-use design is one of its best features. It’s easy to use and understand, making it a great choice for new people to email marketing.

With its drag-and-drop email maker, this email marketing platform makes it easier to send emails. With this tool, you can easily make letters that look good without knowing much about design. Small business owners can make their letters fit their brand, ensuring consistent marketing efforts.

Automated is a key part of email marketing that works, and Mailchimp has powerful automated tools. You can set up scheduled processes that start when a user does something, like sending welcome emails to new followers, notes to people whose shopping carts have been abandoned to get back lost sales, or follow-up messages after a purchase.

One more benefit of Mailchimp is that it has a lot of tools for tracking and reports. These tools give you a lot of information about how well your email efforts are doing. Track things like read rates, click-through rates, conversion rates, and more. With this information, you can make smart choices about improving your email marketing techniques for better results.

For people new to email marketing, Mailchimp also has a library of templates already made. You could easily modify these templates to fit the style and message of your brand. Additionally, Mailchimp has A/B testing tools that let you try out various email versions to see which ones your audience responds to most positively.

Constant Contact

People love Constant Contact because it is easy to use and has a lot of email marketing tools. It works especially well for small businesses that want hands-on help with their email marketing.

Constant Contact has a great tool called “customizable templates.” The email marketing platform has many themes that can be changed to fit your brand’s style. This will ensure that your emails get your message across and stay true to your brand.

One of the premier email marketing services makes keeping track of your lists effortless. Your contact list is easy to sort and organize by different factors, so your emails get to the right people at the right time. For your email efforts to have the most impact, you need to focus your group at this level.

Constant Contact does much more than only email marketing because it also has tools for event marketing. This is very helpful for companies that use events, classes, or training as part of their marketing plan. You can successfully run and promote these events through the app.

Constant Contact’s great customer service is one of its best features. Support teams that are quick to respond, know their stuff, and are available by phone, chat, and email can help small companies. This means that you can always get help when you need it if you have problems or questions.

SendinBlue

SendinBlue is a great option for low-cost small companies. It provides a cheap option without skimping on important email marketing features.

One of the best things about this email marketing platform is its free plan. This plan lets you send and receive many emails, so even small businesses can use it. You may start utilizing email marketing right away without having to pay anything.

SendinBlue stays affordable even as your email list grows. The way they set their prices is competitive, especially for companies that want to grow their email marketing. This makes it a good choice for people who want to meet more people.

SendinBlue offers a full marketing strategy that includes more than just email. The tool does more than just email marketing. It also gives automated business emails and even SMS marketing. This multi-channel method lets you connect with your audience in several ways and on several channels.

One of the best email marketing services, SendInBlue is made to be easy for anyone to use. It works well for people of all skill levels, so even people new to email marketing can easily set up and run programs. This ease of access is a big plus for small businesses that want to get the most out of their marketing without learning a lot.

ActiveCampaign

ActiveCampaign is a powerful marketing tool that gives you email marketing, marketing automation, and customer relationship management (CRM) all in one. Automation is what it’s known for; it lets you make complicated processes for email marketing, lead handling, and other tasks.

ActiveCampaign remembers the most important parts of email marketing, even though automation is one of its best features. The email marketing platfrom comes with an easy-to-use email writer, themes that can be changed, and tools for managing lists. This makes it easy for you to make and send effective email ads.

The CRM tools of this email marketing platform work well together, so you can easily handle your relationships with customers, keep track of exchanges, and learn more about your audience. With CRM, it’s easier to divide your audience into groups and send custom texts.

The software has powerful tools for reporting and data. There are important measures that you can keep an eye on, like the number of opens, clicks, and sales. In-depth information lets you judge how well your efforts are doing and make choices about how to make them better based on data.

HubSpot

Email marketing is built into HubSpot, an all-in-one marketing tool. It has powerful marketing automation features that let you set up automatic processes for email marketing, lead handling, and more.

HubSpot’s email marketing tools and CRM system work together without any problems. With this synergy, you can better handle customer relationships, keep track of contacts, and personalize your emails based on customer data.

The email marketing platform has advanced tools for tracking and reports. You can learn more about how well your landing pages, email ads, and other marketing efforts are doing. This method is based on facts, which helps you improve your tactics so they work better.

HubSpot does more than just email marketing, though that is one of its main features. It has tools for managing social media, SEO, content marketing, and more. With this all-around method, small businesses can handle all of their marketing tasks in one place.

Conclusion

Even in 2023, email marketing is still a great way for small businesses to connect with their customers and make sales. We discussed the top email marketing services. These services have various features and prices to meet the wants and budgets of different people; when picking the right service for your business, you should think about your budget, the tools you need, and how you’d like the service to work with other systems.

Remember that the email marketing platform you choose is one of many things that matter for email marketing to work. To reach your email marketing goals, you must create interesting material, know your audience, and keep improving it. Your small business can do well in the tough digital world of 2023 if you choose the best email marketing platform and use good strategies.