
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Cybersecurity Strategies for Protecting Sensitive Employee Data
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
In this modern age, where technology is used in every part of business, Human Resources (HR) offices are in charge of a wealth of private information about employees. Human Resources (HR) is crucial when handling and protecting this resource.  They are in charge of everything...        
Real-Time Payments: The Evolution of Instant Financial Transactions
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
As real-time payments become a popular trend, financial technology has changed significantly. Real-time payment systems have changed how we send money, buy things, and do other financial transactions. They do away with the old model of transactions being delayed and taking days to settle.  In...        
An Introduction to Machine Learning Basics: A Beginner’s Guide
Prerna Mahtani,
                                    2 years ago                                            
                7 min read
The machine-learning market has been experiencing consistent growth. In 2021, it held a value of $15.44 billion. With the escalating embrace of technological innovations, projections indicate its growth from $21.17 billion in 2022 to a significant $209.91 billion by 2029, marking a compound annual growth...        
AI and 6G Technology: Revolutionizing Wireless Communication
Prerna Mahtani,
                                    2 years ago                                            
                7 min read
As technology changes, the combination of Artificial Intelligence (AI) and 6G technology, the next big thing in wireless communication, could change how we connect, talk, and live. According to some specialists, the potential of 6G networks might enable achieving maximum speeds of one terabit per...        
Navigating SEO Challenges for Dynamic Websites: A Guide
Prerna Mahtani,
                                    2 years ago                                            
                7 min read
Although digital marketing is always changing, search engine optimization (SEO) is an influential aspect of getting free website traffic. In fact, year-over-year, consumers make use of search engines 20% more.  Dynamic websites have material that changes all the time and is updated often. They offer...        
Navigating the Waves of Mobile Commerce: Trends and Best Practices
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
Mobile commerce (m-commerce) stands out as a dynamic force that is changing the way customers interact with companies in an e-commerce world that is always changing. In fact, Insider Intelligence forecasts that in 2024, mcommerce sales will reach $534.18 billion, representing 40.4% of total ecommerce...        
Local vs. Global Content Syndication: Finding the Right Balance
Prerna Mahtani,
                                    2 years ago                                            
                8 min read
Content sharing has become a strong way to reach more people in the ever-changing world of digital marketing and content release. Content sharing is posting blog posts, movies, slideshows, and stories on multiple sites to get more people to see them. In fact, 47% of...        
The Influence of Accessibility in Email Marketing
Prerna Mahtani,
                                    2 years ago                                            
                9 min read
Introduction Businesses can connect with their customers very well through email marketing. It’s a cheap way to connect with many possible customers and make lasting connections. But for email marketing to work, it needs to be easy for people to use. For instance, the average...        
Top Ten Changes in SEO Due to AI: Staying Ahead in Search
Prerna Mahtani,
                                    2 years ago                                            
                6 min read
Introduction Search Engine Optimization (SEO) is a space that is always changing to keep up with how search engines’ methods are changing. Artificial intelligence (AI) has become a huge deal in the world of SEO in the last few years. AI-powered technologies have not only...        
Navigating Cold, Warm, and Hot Leads for Sales Success
Prerna Mahtani,
                                    2 years ago                                            
                8 min read
In sales and marketing, leads are the lifeblood of a successful business. They are the potential customers who have expressed some level of interest in your products or services. However, not all leads are created equal. Leads can be categorized into three main groups: cold,...        














