
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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How AI, Robotics, and Automation Will Impact IT Jobs
Prerna Mahtani,
2 years ago
6 min read
The future of work is a subject that always gets people’s attention because technology is always changing. How we think about work is changing greatly because of how quickly artificial intelligence (AI), robots, and automation are improving. This is especially true in the IT field....
Harnessing Martech and Social Listening Tools
Prerna Mahtani,
2 years ago
6 min read
Digital marketing is always changing, so brands that want to stay ahead of the game need to know how their audience feels and the latest trends. Marketing Technology (Martech) and Social Listening tools work together to make this important job possible. When used with Social...
Balancing Innovation with Consumer Protection and Privacy In FinTech
Prerna Mahtani,
2 years ago
6 min read
Financial technology, or fintech, has grown by leaps and bounds in the past few years, changing how we do business, trade, and handle our money. With the rise of digital payments, robo-advisors, blockchain technology, and peer-to-peer loan platforms, fintech has made financial services easier to...
Comprehensive Strategies for Change Management Success
Prerna Mahtani,
2 years ago
6 min read
Technology has gone from being a nice-to-have in human resources (HR) tasks to something that today’s fast-paced businesses require. HR technology could lead to higher productivity, simplified processes, and better employee experiences. Even though these benefits are clear, companies often face a lot of pushback...
Dispelling AI Myths: Distinguishing Science Fiction from Science Facts
Prerna Mahtani,
2 years ago
6 min read
People have been interested in artificial intelligence (AI) for a long time, and science fiction often shows AI as either our savior or our end. Many popular culture stories are based on AI myths, like smart robots taking over the world or machines that can...
Evolving Trends in IT Project Management Methodologies
Prerna Mahtani,
2 years ago
7 min read
As technology changes quickly, projects become more complicated, and business settings change constantly, IT project management has had to adapt and change, too. Today’s IT project management methods have gone beyond their original purposes and become flexible tools that can change based on the needs...
How Challenger Banks Are Disrupting Traditional Banking Models
Prerna Mahtani,
2 years ago
6 min read
In a time when technology is everything, the banking sector is going through a huge change that has to happen. Challenger banks, driven by fintech and changing what banking is all about for the digital age, are at the front of this change. Challenger banks...
GDPR Compliance in Martech For Data Privacy
Prerna Mahtani,
2 years ago
5 min read
Marketing technology, or martech, is now an important part of companies that want to personalize their customers’ experiences and make their marketing tactics more effective. But as more and more martech platforms gather, process, and store huge amounts of personal data, worries about data privacy...
Building an HR Ecosystem With Digital Tools
Prerna Mahtani,
2 years ago
5 min read
Introduction The business world moves quickly, and Human Resources (HR) teams must handle many tasks. HR workers are expected to handle many jobs quickly and well, from hiring and training new employees to keeping them engaged and managing their performance. To keep up with these...
Spolto, A Sports-Tech Startup, Launches Doorstep Coaching To Promote Grassroots Sports
Prerna Mahtani,
2 years ago
5 min read
In a groundbreaking move to nurture grassroots sports talent, Spolto is thrilled to announce the launch of its innovative Doorstep Coaching program. This pioneering initiative is designed to make sports coaching accessible to everyone, right at their doorstep. Spolto’s Doorstep Coaching is a bespoke service...