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    Author: Prerna Mahtani

    Martech
    Martech

    The Use of Interactive Content in MarTech

    Companies are always looking for new ways to keep their customers interested. Interactive material has become a strong way to reach this goal, and Marketing Technology (MarTech) is at the heart of making these experiences possible. 93% of marketers rate interactive content as highly effective...
    Ai In Art
    AI

    The Role of AI In Art, Music, and Writing

    The integration of artificial intelligence (AI) into the creative industries marks a pivotal shift in how art, music, and writing are conceived, created, and consumed. This transformation is not merely about technology assisting artists but is fundamentally reshaping the creative landscape, offering both unprecedented opportunities...
    Martech
    Martech

    Overcoming Martech Implementation Challenges

    Introduction Did you know that more than 75% of marketers report that their MarTech campaigns directly impact revenue, with 91% being “very confident” that their investments in platforms affect the company’s value.? Adding new marketing technology (Martech) is an easy way to make things run...
    Venture Capital Funding
    Fintech

    Trends of Venture Capital Funding in Fintech

    Introduction Venture capital (VC) has been an important part of the fintech industry’s growth and progress for a long time. The term “fintech,” a mix of “financial technology,” refers to when financial services companies add technology to their products and services to make them easier...
    Machine Learning Algorithms
    AI

    The Evolution of Machine Learning Algorithms

    Machine learning (ML) is a huge step forward in technology that makes it possible to make robots that can learn, change, and think. From the beginning, when simple algorithms could do simple tasks, to now, when complicated models like GPT (Generative Pre-trained Transformer) can write...
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