
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Recent Legislation in Tech Policy and Its Impact on the Industry
Prerna Mahtani,
1 year ago
6 min read
Because technology is always changing, lawmakers worldwide are always changing the rules to keep up. Many countries have passed new laws to deal with issues like data privacy and competition. These laws greatly affect how tech companies work and how technology affects society. State-level technology...
The Role of Fintech in Fighting Financial Crime
Prerna Mahtani,
1 year ago
6 min read
Introduction Financial crime is a big problem around the world. It costs countries billions of dollars every year and threatens the safety of financial systems. Most of the time, the old ways of fighting financial crime can’t keep up with clever crooks who use technology...
The Use of Interactive Content in MarTech
Prerna Mahtani,
1 year ago
6 min read
Companies are always looking for new ways to keep their customers interested. Interactive material has become a strong way to reach this goal, and Marketing Technology (MarTech) is at the heart of making these experiences possible. 93% of marketers rate interactive content as highly effective...
The Impact of Blockchain on Employee Data Management
Prerna Mahtani,
1 year ago
6 min read
Blockchain technology has become very popular in many fields because it makes things more open, safer, and easier to track. One use of blockchain that doesn’t get a lot of attention but has a big effect is in human resources (HR), especially for handling employee...
The Role of AI In Art, Music, and Writing
Prerna Mahtani,
1 year ago
6 min read
The integration of artificial intelligence (AI) into the creative industries marks a pivotal shift in how art, music, and writing are conceived, created, and consumed. This transformation is not merely about technology assisting artists but is fundamentally reshaping the creative landscape, offering both unprecedented opportunities...
The Importance of Data Governance in an Era of Data Privacy Concerns
Prerna Mahtani,
1 year ago
5 min read
Data control is becoming increasingly important for businesses worldwide as they try to figure out how to comply with data privacy laws and keep up with the constantly changing digital world. We can’t say enough about how important data control is in this time of...
Overcoming Martech Implementation Challenges
Prerna Mahtani,
2 years ago
6 min read
Introduction Did you know that more than 75% of marketers report that their MarTech campaigns directly impact revenue, with 91% being “very confident” that their investments in platforms affect the company’s value.? Adding new marketing technology (Martech) is an easy way to make things run...
Trends of Venture Capital Funding in Fintech
Prerna Mahtani,
2 years ago
6 min read
Introduction Venture capital (VC) has been an important part of the fintech industry’s growth and progress for a long time. The term “fintech,” a mix of “financial technology,” refers to when financial services companies add technology to their products and services to make them easier...
Upskilling and Reskilling: The Role of Learning Management Systems (LMS)
Prerna Mahtani,
2 years ago
6 min read
Introduction The modern workplace changes quickly, and there has never been a greater need for ongoing career growth. Because of technological advances, industries change at a speed never seen before. As a result, workers’ skills to stay useful in their jobs are also always changing....
The Evolution of Machine Learning Algorithms
Prerna Mahtani,
2 years ago
6 min read
Machine learning (ML) is a huge step forward in technology that makes it possible to make robots that can learn, change, and think. From the beginning, when simple algorithms could do simple tasks, to now, when complicated models like GPT (Generative Pre-trained Transformer) can write...