In a collaboration that blurs the boundaries between fashion and technology, Apple and ISSEY MIYAKE have unveiled the iPhone Pocket a bold reimagination of how users carry and wear their iPhones.

Crafted in Japan with 3D-knitted precision, iPhone Pocket merges ISSEY MIYAKE’s iconic textile innovation with Apple’s clean, functional design language. It’s not just an accessory; it’s a statement of how technology can elegantly integrate into personal style.

The Birth of iPhone Pocket: Where Art Meets Utility

Apple has a history of redefining everyday accessories — from the first iPod case to the Apple Watch bands that became fashion staples. Now, with iPhone Pocket, the brand takes that philosophy one step further.

Developed in close collaboration with MIYAKE DESIGN STUDIO, iPhone Pocket draws inspiration from ISSEY MIYAKE’s design ethos of “A Piece of Cloth.” This philosophy celebrates fluidity, simplicity, and the idea that one piece of fabric can transform into multiple forms.

Every iPhone Pocket is 3D-knitted as a single unit, eliminating seams and waste, while adapting perfectly to fit any iPhone model. Its open, ribbed texture allows the fabric to expand — turning a flat piece of cloth into a sculptural pocket that hugs the iPhone naturally.

Design That Moves With You

The beauty of iPhone Pocket lies in its simplicity and versatility. It doesn’t try to overcomplicate what it is — a minimal, flexible pouch that complements your movement and lifestyle.

The open-knit design subtly reveals what’s inside while keeping your device secure. It can also hold small essentials like AirPods, cards, or keys, offering everyday convenience without compromising elegance.

Users can style it in multiple ways:

  • Carry it by hand for a sleek, minimalist aesthetic.
  • Attach it to your tote or backpack for on-the-go practicality.
  • Wear it as a crossbody or neck strap accessory for a modern, wearable look.

Each piece adapts to its owner’s routine, echoing ISSEY MIYAKE’s design philosophy — that clothing (or in this case, accessories) should move and live with the wearer.

A Color Palette that Speaks Personality

Apple’s attention to color detail meets ISSEY MIYAKE’s artistic playfulness in the vibrant palette of iPhone Pocket.

The short strap version comes in eight colors:
Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black.

The long strap version is available in three:
Sapphire, Cinnamon, and Black.

These shades are designed to complement Apple’s iPhone lineup, encouraging users to create their own personalized combinations — like pairing the Cinnamon Pocket with iPhone 17 Pro in Cosmic Orange, or the Peacock Pocket with iPhone Air in Sky Blue.

Each hue is both expressive and universal — a balance that perfectly mirrors Apple’s approach to design.

The Craft Behind the Collaboration

What sets iPhone Pocket apart is its craftsmanship and construction process. Each piece is knitted using a single 3D-formed technique that eliminates traditional cutting and sewing. This not only enhances durability but also minimizes production waste — aligning with Apple’s growing focus on sustainable design.

The accessory embodies the Japanese aesthetic of minimalism and mindfulness, while maintaining the tactile quality of ISSEY MIYAKE’s pleats — a signature that has defined the brand for decades.

Apple’s design team collaborated closely with ISSEY MIYAKE’s engineers to fine-tune the knitting process, color selection, and structural elasticity. The result? A fabric that is soft yet strong, delicate yet durable, and designed to age gracefully with use.

Availability and Pricing

The iPhone Pocket will be available from Friday, November 14, as a limited-edition release. Customers can purchase it through:

  • Select Apple Store locations
  • apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

Pricing:

  • Short Strap Design: $149.95 (U.S.)
  • Long Strap Design: $229.95 (U.S.)

With its release perfectly timed for the holiday season, Apple Specialists will help customers explore color combinations and styling ideas to personalize their iPhone Pocket look.

More Than an Accessory: A Design Philosophy

Beyond its surface appeal, iPhone Pocket represents a new direction for Apple — a world where technology products are not only functional but wearable and expressive.

This collaboration showcases Apple’s understanding of emotional design — how users feel when they interact with their devices. By partnering with ISSEY MIYAKE, a brand renowned for its human-centered design, Apple reinforces its belief that technology should adapt to people, not the other way around.

It’s an approach that extends Apple’s influence beyond tech — into fashion, art, and lifestyle.

Why iPhone Pocket Matters

Here’s why the iPhone Pocket is more than just another Apple accessory:

  1. Bridges Fashion and Technology – It transforms the way users carry their devices, introducing a new form of self-expression.
  2. Encourages Sustainability – Its 3D knitting process reduces waste, supporting Apple’s commitment to eco-conscious design.
  3. Universal Compatibility – Designed to fit any iPhone, it removes barriers between models and generations.
  4. Empowers Personalization – With 11 color and strap combinations, every user can create their own look.
  5. Redefines Utility – It’s both protective and ornamental — a functional fashion piece that serves multiple purposes.

The Future of Wearable Tech Design

Apple’s collaboration with ISSEY MIYAKE signals a shift in the accessory landscape. As the line between tech and fashion continues to fade, consumers are increasingly looking for products that combine performance with aesthetic appeal.

The iPhone Pocket embodies that evolution — merging Apple’s design precision with MIYAKE’s craftsmanship and emotion. It marks a new chapter in how we experience technology: as something to wear, feel, and express — not just use.

Final Thoughts

The iPhone Pocket isn’t just a pouch; it’s a symbol of design innovation and cross-cultural creativity. Crafted with purpose, beauty, and utility, it reflects the shared DNA of Apple and ISSEY MIYAKE — a deep respect for simplicity, material honesty, and the joy of everyday use.

In an age where design and identity are intertwined, this collaboration reminds us that even the smallest accessories can tell powerful stories.

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