Real-Time Payments: The Evolution of Instant Financial Transactions
Prerna Mahtani,
2 years ago
6 min read
As real-time payments become a popular trend, financial technology has changed significantly. Real-time payment systems have changed how we send money, buy things, and do other financial transactions. They do away with the old model of transactions being delayed and taking days to settle. In...
An Introduction to Machine Learning Basics: A Beginner’s Guide
Prerna Mahtani,
2 years ago
7 min read
The machine-learning market has been experiencing consistent growth. In 2021, it held a value of $15.44 billion. With the escalating embrace of technological innovations, projections indicate its growth from $21.17 billion in 2022 to a significant $209.91 billion by 2029, marking a compound annual growth...
AI and 6G Technology: Revolutionizing Wireless Communication
Prerna Mahtani,
2 years ago
7 min read
As technology changes, the combination of Artificial Intelligence (AI) and 6G technology, the next big thing in wireless communication, could change how we connect, talk, and live. According to some specialists, the potential of 6G networks might enable achieving maximum speeds of one terabit per...
Navigating SEO Challenges for Dynamic Websites: A Guide
Prerna Mahtani,
2 years ago
7 min read
Although digital marketing is always changing, search engine optimization (SEO) is an influential aspect of getting free website traffic. In fact, year-over-year, consumers make use of search engines 20% more. Dynamic websites have material that changes all the time and is updated often. They offer...
Navigating the Waves of Mobile Commerce: Trends and Best Practices
Prerna Mahtani,
2 years ago
6 min read
Mobile commerce (m-commerce) stands out as a dynamic force that is changing the way customers interact with companies in an e-commerce world that is always changing. In fact, Insider Intelligence forecasts that in 2024, mcommerce sales will reach $534.18 billion, representing 40.4% of total ecommerce...
Local vs. Global Content Syndication: Finding the Right Balance
Prerna Mahtani,
2 years ago
8 min read
Content sharing has become a strong way to reach more people in the ever-changing world of digital marketing and content release. Content sharing is posting blog posts, movies, slideshows, and stories on multiple sites to get more people to see them. In fact, 47% of...
The Influence of Accessibility in Email Marketing
Prerna Mahtani,
2 years ago
9 min read
Introduction Businesses can connect with their customers very well through email marketing. It’s a cheap way to connect with many possible customers and make lasting connections. But for email marketing to work, it needs to be easy for people to use. For instance, the average...
Top Ten Changes in SEO Due to AI: Staying Ahead in Search
Prerna Mahtani,
2 years ago
6 min read
Introduction Search Engine Optimization (SEO) is a space that is always changing to keep up with how search engines’ methods are changing. Artificial intelligence (AI) has become a huge deal in the world of SEO in the last few years. AI-powered technologies have not only...
Navigating Cold, Warm, and Hot Leads for Sales Success
Prerna Mahtani,
2 years ago
8 min read
In sales and marketing, leads are the lifeblood of a successful business. They are the potential customers who have expressed some level of interest in your products or services. However, not all leads are created equal. Leads can be categorized into three main groups: cold,...
The Evolution of Facebook Ads in 2023: What to Expect
Prerna Mahtani,
2 years ago
8 min read
Introduction Over the past ten years, advertising on Facebook has changed in amazing ways. What began as an easy way for friends to stay in touch has become a smart advertising force driven by data. Facebook has always changed with the times when it comes...