Measuring the Success of Partner Marketing Programs
Did you know Partnerships can generate more revenue than paid search, with high-maturity partnership programs generating 28% of revenue compared to the average business generating 18% from paid search? But, to ensure youā€™re getting the best results, companies need to keep track of the progress...
Developing a Successful Partner Marketing Strategy
Did you know that Microsoft forms 9,000 partnerships per year, contributing to $8 billion in partner revenue in the first two years of its co-sell partner program? Given this, thereā€™s no doubt that partner marketing works. In fact, partner marketing is an important part of...
