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Europe’s Top 6 B2B Marketing Agencies for Business Growth in 2023
Prerna Mahtani,
3 years ago
3 min read
Introduction Finding the correct approach and combination of economically feasible marketing efforts to unlock a group of customers and convert them into actual income is the greatest problem for any B2B firm, regardless of whether they sell software or services. Hence, identifying and collaborating with...
Innovative Technologies Set to Transform Marketing in 2023
Prerna Mahtani,
3 years ago
7 min read
As we move into the future, marketing is set to undergo a major transformation with the help of innovative technologies. As these technologies continue to evolve, marketers will need to adapt and embrace them in order to stay ahead of the curve. Those who are...
Ring To Get Most Awaited Feature
Ring’s new Battery Doorbell Plus addresses many major issues with its previous doorbell models. Ring may have pioneered the video doorbell market. Still, its capabilities have now been eclipsed by other rivals that provide higher-resolution footage, a wider field of view, and alerts for motion...
Is Nokia Transitioning Away from Being a Phone Company?
Prerna Mahtani,
3 years ago
5 min read
Introduction When we think of mobiles of the past, Nokia has always been at the forefront. So, what happened to Nokia now? We sure haven’t seen any latest Nokia mobiles, so does Nokia still make phones? The Finnish telecommunications company Nokia updated its logo to...
7 Key Features of a Customer Experience Management Platform
Sundaresh Kaushik,
3 years ago
6 min read
Introduction As customer expectations continue to evolve, businesses must prioritize providing exceptional experiences across all touchpoints. Customer experience management solutions and customer engagement management software have become essential tools for businesses to manage customer interactions effectively, gain valuable insights into their preferences and behaviors, and...
Mastering Multi-Channel Marketing: A Comprehensive Guide
Sundaresh Kaushik,
3 years ago
9 min read
Introduction In today’s fast-paced world, businesses need to reach their customers where they are, and that’s why multi-channel marketing or cross channel marketing is essential. With so many ways for customers to interact with brands, it’s vital to have a presence in multiple channels, such...
The Evolution of Online Ads: A Historical Perspective
Kapil Kondam,
3 years ago
8 min read
Introduction The history of online advertising is a fascinating tale of innovation and adaptation. In the early days of the internet, online advertising was limited to simple banner ads and emails that were not particularly effective. However, as the internet gained popularity and people began...
Content Marketing: Doing More with Less
Sundaresh Kaushik,
3 years ago
7 min read
Recession, economic turmoil, market crash, economic downturn. These are terms that seem to scare companies and eventually corner their marketing strategies that often turn into rash decisions. These decisions are usually influenced by myths that run in the world of marketing which might have held...
Top five most popular applications of 2022
Karan Virdi,
3 years ago
3 min read
2023 is just around the corner and a new year awaits us. That said, 2022 was an exciting year in the tech world, rife with new releases, upgrades, controversies, regulatory changes, and innovations.Ā This article will predominantly provide an overview of some of the most...
Increasing Brand Awareness with Strategic Content
Sundaresh Kaushik,
3 years ago
7 min read
Building a brand is an art and it doesn’t happen overnight. Increasing brand awareness comes with building a relationship with your audience, earning their trust and loyalty. This requires more than just a sales pitch about your product or service, this requires telling your story...