Mastering B2B Programmatic Advertising in 2023: A Marketer’s Guide
There are very few tech innovations that can compete with the internet or the online web. The arrival of the internet has transformed B2B as well as B2C marketing. Today, at a time when global internet penetration is at its peak, marketers need to determine...
Everything you need to know about ShareChat layoffs
Key points: Google-backed Indian tech startup ShareChat has said that it has trimmed around 20% of its workforce. This decision comes amidst increasing pressure from investors to minimize costs. Many startups in India and from across the world have cut down their task force to...
State of Real-Time Bidding in 2023: Benefits, Challenges, and Road Ahead
Have you ever been to an auction? Or seen one on television? Real-time bidding in advertising is very similar. The advertising world has evolved since the arrival of the internet as more and more investors were drawn toward the novelty factor of this new-age phenomenon....
Crypto Regulations: Curbing Money Laundering – The Need of the Hour
Did you know that there are well over 12,000 cryptocurrencies in the world? [1] The stupendous growth of the crypto industry reached its peak in November 2021 when its value touched $2.9 trillion. Since then, the value of the crypto industry has dipped due to...
Celebrating 16 Years Since Steve Jobs Unveiled the First iPhone
Time flies isn’t it? It almost feels like yesterday when Steve Jobs unveiled Apple’s first-ever iPhone on January 9, 2006. Both Apple and the iPhone have seen waves of transition since then. Today, we will peep into the rearview mirror and reminisce about the illustrious...
Ethereum Merge: Implications for Investors, Users, and the Crypto Market
A major event took place in the crypto industry in 2022. On September 15, Ethereum made the switch from the energy-intensive proof-of-work (PoW) model to the energy-efficient proof-of-stake (PoS) model. Dubbed the “merge” this event was a major highlight across the global crypto sector for...
Blockchain Technology: Paving the Way for Transparent Financial Services
Over the last few decades, technology and finance have converged to provide better experiences and streamline financial operations. The marriage between the two has given birth to financial technology (Fintech) and a myriad of disruptive innovations such as blockchain technology. Just like any other tech-centric...
Microsoft & OpenAI’s ChatGPT: A New Era for BingMicrosoft & OpenAI’s ChatGPTMicrosoft & OpenAI’s ChatGPT: A New Era for Bing
Key points: Microsoft plans to integrate OpenAI’s revolutionary chatbot, ChatGPT into its native search engine Bing. The idea is to attract users to Bing and put an end to Google’s dominance. Microsoft is hinging its bets on ChatGPT’s contextual and conversational replies to user queries...
7 Effective Ways to Improve the Click-Through Rate of Your Email Campaigns
As we bid farewell to 2022 and enter 2023, email marketing continues to be a dominant force in the marketing realm. Millions of businesses rely on email marketing for a myriad of reasons including enhancing brand awareness, lead generation, staying connected with their customers, and...
6 email marketing design practices to follow in 2023
Introduction Email marketing is one of the most effective ways to generate leads and connect with your audience. Did you know that around 333.2 billion emails were sent each day in 2022? [1] There is a high chance that your inbox is swamped with emails...
