OptimizeRx Increases Healthcare Systems Investments with New Tech


Trending in the latest tech news, OptimizeRx Corp, a leading digital health messaging platform in the pharmaceutical industry has an exciting announcement. The company shared its latest platform integration with Cerner and Epic, two of the healthcare industry’s leading acute electronic health record (EHR) systems. Read on to know more about the new development in the world of healthcare technology.

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What Does OptimizeRx Corp Do?

According to Miriam Paramore, president at OptimizeRx, “At OptimizeRx, we are unwavering in our commitment to bring affordability and adherence solutions to the industry. By linking our platform to the industry’s leading EHRs, hospitals and health systems across the country will now have access to critical information – from patient savings opportunities to medication adherence information – that empowers the patient with lower cost plus high-touch support programs. Hospitals and health systems will benefit from reduced readmissions, increased patient satisfaction, and improved quality care.”

Integration with Cerner and Epic

In OptimizeRx’s recent announcement, the company stated that its technical integrations would allow healthcare providers to offer saving opportunities to patients for all medications. According to research done by the company, patients have shown better adherence to medication when they can identify means of reducing their payments.

Increased Investments in Healthcare

After achieving this EHR connectivity, OptimizeRx is now increasing its investments in the field of healthcare systems and hospitals by an additional focus on hospital sales. The company expects that efforts will support its goal of expanding its reach to 20% more physicians by the end of this year.

Recently, the company hired Denys Ashby as the new vice president of hospitals & health systems. He served as the national director of business development at CaptureRx. His work experience includes large corporations such as Cerner, McKesson,  and ScriptPro.

According to Ashby, “There is much momentum at OptimizeRx. Every patient will have the opportunity to go home with patient savings opportunities to better afford, and therefore adhere to, their medications. I’m excited about how this will shape the care landscape for the better in the months and years to come and delighted to join this team.”

About OptimizeRx

The company is a digital health company OptimizeRx that helps connect patients and providers to pharmaceutical companies in order to offer higher affordability, adherence and brand awareness at the point-of-care. OptimizeRx provides a direct channel for pharma companies to communicate with healthcare providers that are within their workflow as well as directly to customers.

The cloud-based solution supports patients to adhere to medications as well as get better healthcare outcomes. This can be achieved with real-time access to education, financial assistance, critical clinical information and prior authorization. OptimizeRx provides more than half of the ambulatory patient market with access to these benefits through the use of leading EHR platforms such as Amazing Charts, Allscripts, Quest. It also enables direct contact via its mobile communications platform.

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