Formula 1 and Amazon Web Services renew partnership – focus will remain on improving fan experience
- Amazon Web Services (AWS) and Formula 1 have renewed their partnership. AWS will continue to be one of the leading F1 global partners.
- The renewed partnership will begin a new phase for Formula 1. With this alliance, both, AWS and Formula 1 will look to build and enhance the next-generation fan experience.
- The partnership will offer fans innovative ways to enjoy Formula 1 backed by innovative technologies. These include cloud technology, artificial intelligence, and machine learning.
Formula 1 has announced that it has renewed its partnership with Amazon Web Services (AWS). AWS now becomes one of the most recognised F1 global partners. This announcement marks the beginning of a new phase for Formula 1 as both parties will create fan experiences of the future.
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More about Formula 1 and AWS partnership
There is some exciting news for Formula 1 fans as AWS and Formula 1 continue their alliance. The main area of focus is to leverage the power of machine learning, cloud technologies, and artificial intelligence (AI) to build and improve the fan experience.
AWS and Formula 1 have been working together since 2018. Since 2018, F1 has introduced 20 new data points related to car performance leveraging AWS machine learning, including broadcast graphics for drivers’ full throttle, hard braking, and cornering percentages.
Technical teams from both parties will collaborate to design and build solutions for different aspects of F1. Some of the key areas of focus will remain the delivery of regionalized media offerings, future track designs, data and media architecture. Further, AWS and Formula 1 are also exploring the idea of blending live events, gaming, and live-action experiences.
Step toward a sustainable future
Over the past decade, F1 has taken concrete measures to become more sustainable. Currently, the focus remains on becoming Net Zero Carbon by 2030. With this partnership, AWS will continue to seek avenues where sustainable solutions can make an impact across F1. It will build on its previous efforts to provide solutions to minimize freight and optimize personnel travel via remote production alternatives.
AWS’s high-performance computing (HPC), high-complexity two-car Computational Fluid Dynamics (CFD), and aerodynamic simulations were partially used to design the 2022 F1 car.
The renewed relationship will also increase its focus on providing F1-themed AWS Deep Racer and AWS Gameday activities to fans as part of online STEM learning to build ML and AI abilities.
Brandon Snow, Managing Director, of commercial, Formula 1 said that Formula 1 and AWS have worked together in the past to deliver analysis and insight for fans. He said that they have successfully delivered scalability, speed, and reliability the sport needs by providing expert analysis to all experts and stakeholders.
Will this partnership take fan experiences to a whole new level? Continue reading iTMunch to find out.
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