software company Validity | iTMunch

Software company Validity launches email marketing platform Everest

Global leading software company Validity, Inc. launches a comprehensive email marketing platform Everest for marketers all around the world. Everest by the US-based Validity, that also has a presence in Australia,...
Verizon Media logo | iTMunch

Westpac partners with Verizon Media for privacy-led marketing solution

Financial services company Westpac Group announced its partnership with Verizon Media's Omnichannel DSP across to implement marketing across its complete brand portfolio, including Westpac Bank, Bank of South Australia and Bank...
Publicis Groupe Logo | iTMunch

Publicis Groupe appoints CEO to lead Epsilon in the ANZ region

Michael Rebelo, Publicis Groupe ANZ CEO, announced the appointment of Adrian Farouk for the role of Epsilon ANZ Chief Executive Officer. Mr Farouk will take charge of the martech Epsilon's international...
adtech company Amobee | iTMunch

Adtech company Amobee launches its platform OOH in Australia

Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership...
Adtech company MediaDonuts logo | iTMunch

Global adtech company MediaDonuts enters Australia

Belgium-headquartered leading adtech company MediaDonuts is opening an office in Melbourne, Australia. The Australian office will be led by Mr James Diamond who has spent his entire career working in client-side...
Envision Digital Logo | iTMunch

Envision Digital appointed as Oceania partner by SharpSpring marketing automation solution

US-based SharpSpring has appointed Perth-based cloud technology company Envision Digital as its 'Country Partner Oceania' for its automated marketing platform. The two firms have signed a deal which will see Envision...
Akcelo - A brand Experience Agency | iTMunch

Former VMLY&R ANZ execs launch a brand experience agency: Akcelo

Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave...
Trimantium GrowthOps | iTMunch

Trimantium GrowthOps appoints former Publicis CEO Andrew Baxter to their board

Andrew Baxter, a former Publicis Worldwide CEO, has joined the board of the IT service management firm Trimantium GrowthOps as a Non-executive Director. Baxter stepped down from his position of CEO...
Advertising platform | iTMunch

Advertising platform Magnite Australia appoints new Managing Director

James Young has been named the Managing Director for Magnite’s Australia operations. Digital advertising company Rubicon Project and Telaria merged forces in April to form Magnite. Young held the position of...

A Complete Guide to B2B Account-Based Marketing

Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their marketing campaigns. Today, they have adopted the Account-Based Marketing strategy to...

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