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iTMunch is your primary source portal for exploring the world of marketing that includes the latest market trends, technology in marketing, etc. Keep reading iTMunch for the latest advancements about the current market!

Read the latest blog on iTMunch titled, 'Everything You Need to Know about Automation Testing'

Everything You Need to Know about Automation Testing

What is Automation Testing? Automation Testing involves the use of automation tools to execute test case suites, while manual testing is performed by a human executing the same steps. The automation software is...
Millennial and Gen Xers Don’t Watch Traditional TV

Study Says Almost Half of Millennial and Gen Xers Don’t Watch Any Traditional TV

According to a new study by Omnicom Media Group, nearly half of adults 22-45 years of age do not watch any content on traditional TV platforms. However, this does not mean...
Automotive Marketing Concerns

The concerns about Automotive Marketing

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a market that is expected to decline by 6 percent or more...
Read the latest blog on iTMunch titled, 'Marketing Automation Optimization and Strategies'

Marketing Automation Optimization and Strategies

What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email...
Read Our Latest Marketing Blog about Top 10 Affiliate Marketing Courses Online

Top 10 Affiliate Marketing Courses Online That You Should Know About

Today’s marketing blog is not just about stating the best affiliate marketing courses that you should know about. Our aim is to not just state the 10 and be done with...
Read our latest marketing blog to Know Marketing Tools That Every Startup Should Have

Marketing Tools That Every Startup Should Have!

The biggest challenge is not to start a business, but to make it successful in the long run. A lot of startups cannot keep up with the market demands or have...
MillerCoors

MillerCoors to take Alma DDB’s help to enter the Mexican Import market

In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma's selection strengthens MillerCoors...
Tata group’s Voltas Share

Shares of Tata group’s Voltas had advanced more than 60% so far from January...

According to the latest marketing update, shares of Tata group’s Voltas had advanced more than 60% so far from January 2017 and HDFC Securities had recommended it as a ‘buy’ with...
How to Make More Money with Landing Page Software

How to Make More Money with Landing Pages

From making a user-friendly website to optimizing it for search engines, a digital marketer puts a lot of effort in bringing potential customers to their website. Once all this is done,...
Read the latest blog on iTMunch titled, 'The Impact of Thought Leadership on Marketing Strategies'

The Impact of Thought Leadership on Marketing Strategies

Becoming a thought leader as a company will not only put you as a pioneer in your industry but also bring a large number of benefits for your brand. But to...
Fox Sport’s Social VR fueled by Wendy's

Fox Sport’s Social VR effort fueled by Wendy’s

Wendy’s to support Fox Sport’s social VR effort according to the latest marketing news.While virtual reality isn't sufficiently advanced to allow college football fans to play a down for the Fighting...

Blueshift gets USD 8 Million as Funding to Develop Automation Services

As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the company’s marketing...
Read the latest marketing blog, AWeber vs MailChimp Which One is better for Your Business

AWeber vs MailChimp Which One is better for Your Business?

MailChimp and AWeber are two of the most well-known email marketing solutions available. Since these two tools have existed, there has been a constant debate going on about which one is...

How to Use Technology to Stay on Top of Your Marketing Game

Online platforms have revolutionized the marketing industry and have become the game changers of today. Adopting new and evolved marketing strategies have become the call of the hour, especially now when...
Read the latest research blog on iTMunch titled, 'Tips to Maximize Your Mobile Marketing ROI'

Tips to Maximize Your Mobile Marketing ROI

Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done...
Read the latest blog titled, "Top Social Media Trends of 2019"

Top Social Media Trends of 2019

Introduction 2018 had been a busy year for all social media platforms. There were lots of positive and negative stories that had to do with their usage and it’s now time to...
Read the latest marketing blog to know Successful Ways to Ace the Modern MarTech Scenario

How to Ace the Modern MarTech Scenario

Marketing once upon a time was all about banner ads, in-person events, advertisements through radios, television, by word of mouth or door-to-door. Oh, how the times have changed! The marketing scenario has...
Google $1 billion on self-driving technology

Google allegedly spent $1 billion on self-driving technology

Google has been reluctant about sharing how much it spends on self-driving technology but now, according to the latest marketing news, the number -- over $1 billion -- has been accidentally...

Elon Musk’s Electric Truck Will Cost $150000

In the latest marketing news, the electric trucks will cost buyers at least $150000, with production set to begin in 2019. Musk stated that the trucks are Tesla’s efforts to move...

Consumers Say They Would Stop Doing Business with Companies Following a Data Breach

According to the latest marketing news, a company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. The digital security...

Effective B2B Content Marketing Strategy to Crush Your Competition

Initially content marketing was mainly used in Business-to-Consumer (B2C) companies. However, the scope of content marketing has become so vast that Business-to-business or B2B companies are also jumping onto the content...
Read the latest blog titled, "Optimove Transforming Marketing Tech With Data Analytics & Machine Learning"

Optimove Transforming Marketing Tech With Data Analytics & Machine Learning

Marketing and technology are becoming increasingly connected. This is one of the main reasons why it is essential for marketers to become conscious of the software they choose. The goal of marketing...
email marketing tools

6 Email Marketing Tools to Improve Your Marketing Campaign

With so many different ways to reach customers, many marketers often wonder, is email-marketing still worth it? The answer is yes. According to a report by Entrepreneur, an individual receives around...
Airtel 60GB Free Data

Airtel data users can avail up to 60GB free

While addressing the 54th convocation of Indian Institute of Technology, Madras (IIT-M) earlier this year, Infosys co-founder Nandan Nilekani had said that data is the new oil. When you look at...
Read the latest marketing-tech news titled, "Twilio Strikes $2 Billion Acquisition Deal with SendGrid"

Twilio Strikes $2 Billion Acquisition Deal with SendGrid

Twilio has entered into an agreement to acquire SendGrid, an email API platform. The deal is an all-stock transaction of about $2 billion. This acquisition is on the lines of Twilio's...
Read iTMunch's latest blog about Online Acceleration.

Everything You Need to Know about Online Acceleration

There are hundreds of blogs out there about identifying and understanding your target audience. At this point, marketers are so familiar with their buyer personas, that they are able to even...
Google’s 'Adopt a Startup' Programme

Google’s ‘Adopt a Startup’ Programme Winner: Terra Liquid Minerals

Terra Liquid Minerals have been named the winner of Google’s Adopt a Startup Spring Programme. Joining alumni such as Veri, FoodCloud, NewsWhip, CoderDojo and Jobbio, Terra Liquid Minerals were crowned winners following...
Read the latest blog on iTMunch titled, 'How to Drive a Data-Driven Marketing Strategy'

How to Drive a Data-Driven Marketing Strategy

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused...
American Airlines geofence

American Airlines geofence first ever moving object

In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness...
Brilliant Basics, Bought By Infosys

London Firm, Brilliant Basics, Bought By Infosys in a Major Buy-Up

According to the latest tech news, Infosys which is India’s second largest firm that provides software services has acquired London-based Brilliant Basics. The latter company was formed in 2012, and was...
Read the latest Marketing news, Amazon Prime Day to Last Longer with Better Deals

Amazon Prime Day to Last Longer with Better Deals

According to the latest marketing news, Amazon company's biggest sales event is here and will be held on July 16, from 12 PM PT/ 3 PM ET. This sales event takes...
Read the latest blog titled, "Trends of Content Expertise of 2019"

Trends of Content Expertise of 2019

Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption,...

Top 5 Tech Marketing Trends to Watch In 2018

Over the years, various trends have emerged and have had a huge impact on how marketing companies operate, collaborate, communicate and operate. As technology has become a huge part of our...
According to the latest marketing news, Amazon's Advertisement Banned for Being 'Misleading'

Amazon’s Advertisement Banned for Being ‘Misleading’

According to the latest marketing news, the UK advertising regulator reported that it received 280 complaints from Prime customers. The customers were said to be "misled" and did not receive their...
Facebook advertising policies

After backlash, Facebook changes 2 advertising policies

Publisher concern over their content being misrepresented on Facebook isn't surprising, especially given the platform's rocky relationship with spreading fake news and other misleading content. According to the latest marketing update, The...
Account Based Marketing

InsideView Target with ABM for Better Account Based Marketing

According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies...
Read iTMunch's latest marketing blog about Behavioral Analytics.

How to Improve Your Marketing Game with Behavioral Analytics

It is no secret that marketing is vital for every business’s survival. As an entrepreneur or a marketer, you probably have a marketing strategy in place. But, is that enough? The...
According to the latest marketing news, Apple could launch 9.7 Inch iPad soon

Apple’s Latest 9.7 Inch iPad could be on Sale Soon!

A new model of iPad was due after almost a year since the launch of 9.7 Inch iPad in 2017. According to the latest marketing news, Apple may be launching a...
Tableau Acquired by Empirical Systems

Analytics and Data Organization, Tableau, Gets Acquired by Empirical Systems

Trending in the latest marketing tech news is data analysis firm being acquired by AI giant Empirical Systems. When Tableau was founded back in 2003, not many people were thinking about artificial intelligence to...

Top Stock Market Apps for Investors and Traders

The number of people making use of smartphones for browsing the internet is increasing rapidly every year. It is estimated that almost 61.2 percent of the world population will be seen...
Accenture spot in Global M&A Report

Accenture takes the top spot in Global M&A Report

In the latest marketing news, Accenture has taken the top spot according to R3’s global M & A League Report. This is the first time for the consultancy, since the monthly...

SAP’s Hybris Marketing Cloud gets Facial Recognition to Retailing

As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed...
AI and Robotics Will Change Marketing

How AI and Robotics Will Change Marketing

Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types....

Emotionally Targeted Marketing Messages by Persado for individuals

Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable...
Read the latest blog on iTMunch titled, 'The Boom of Influencer Marketing in Today's World'

The Boom of Influencer Marketing in Today’s World

Influencer marketing is all the rage in today's digital world. It is seen as a viable method of connecting with your company's target audience. It is different from social media marketing or...
Read the latest blog on iTMunch titled, 'Managing Data and Optimizing Marketing Using Multiplatform Data Architecture'

Managing Data and Optimizing Marketing Using Multiplatform Data Architecture

What is Multiplatform Data Architecture? A "multiplatform data architecture" (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged...

Airbnb Plans to Offer Home Rentals for Disabled Travelers

In the latest marketing news, Airbnb which is a short-term rental company has acquired Accomable in order to offer home rentals for disabled travellers. On Thursday, 16th November 2017, Airbnb announced...
How to succeed at Affiliate Marketing

Everything You Need to Know About Affiliate Marketing… And More

It’s no secret that ‘word of mouth’ is the best way of advertising and marketing your product. The more people talking about your brand, the more visibility it receives. Hence, when...
Amazon’s Festive Season

Amazon’s 2017 Festive Season is Here

In last few years, e commerce players such as Amazon, Flipkart, Snapdeal, ShopClues have taken the idea of shopping around festivals to a new level. They organize large scale sales that...

Apple to Buy Music Recognition App for $400 Million

According to the latest marketing news, Apple is close to buying the music recognition app Shazam for about $400 Million. Shazam is a UK based company which was founded in 1999,...
Read the latest marketing tech blog titled, "$23M Raised by Verbit to Expand Transcription and Captioning Solutions"

$23M Raised by Verbit to Expand Transcription and Captioning Solutions

Trending in the marketing tech news, Verbit, the transcription giant announced raising funding of $23 million which was led by Viola Ventures. In this Series A funding round, companies like Vertex Ventures,...

Amazon to start selling Google Chromecast and Apple TV Soon!

According to the latest marketing news, Amazon is all set to begin selling Apple TV and Google Chromecast devices on its e-commerce platform. Two years ago these two video-streaming gadgets were...
Reddit launches ‘News’ tab

Currently in beta-testing, Reddit launches ‘News’ tab

Trending in the latest tech industry, Reddit is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May,...
10 secrets to improve your email marketing campaign

10 Secrets to Improve Your Email Marketing Campaign

With multiple digital marketing strategies evolving in today’s market, one question that keeps coming is: “is email marketing still effective?” The answer is yes. This is because email is still considered...

More AI Offerings Come Through with Salesforce and Oracle

Salesforce and Oracle have both recently announced additional AI developments to their product set. This is an attempt to woo more potential customers with their easy-to-use offerings. What are these added features...
Trump Says Russian Ads Scandal is ‘Hoax’

Trump says Facebook’s Russian Ads Scandal is ‘Hoax’

In the latest marketing news, Federal officials across the U.S. government are investigating whether Russia sought to influence the 2016 presidential election by purchasing ads on social networks like Facebook. Facebook's leader,...
Read our latest marketing blog to know Top Strategies for increasing conversions on your blog

Top 8 Strategies You Should Know for Increasing Conversions on Your Blog

So, you have finally written the perfect blog that is successfully attracting traffic, but it doesn’t seem to be doing anything more than that. Blogs serve a very critical role as...
Indian Shopping Season with Amazon

Stocks to Bet On To Make the Most of the Indian Shopping Season

One of the most important retail spending events in India is the festive season that’s around the corner. If customers follow the festive season by spending a lot of money and...
Read our latest marketing blog on iTMunch website to know, A Guideline to Enhancing Your Landing Page for Increasing Your Conversion Rate

A Guide to Increasing Conversion Rates of Your Landing Page

Online marketing seems pretty easy, just create a basic website, mention the services and products offered, and make use of search engines and social media platforms to drive traffic towards it....

5 B2B Marketing Trends That Should Influence Your Budget for 2018

It's the end of the year, and this is arguably the busiest time of the year. However, while wrapping up end-of-the-year campaigns, company owners forget one very important aspect; planning for...

Content Marketing Trends of 2019

Introduction The very popular phrase “Content is the King”  is not a just a phrase anymore. It has become the reality of the digital marketing landscape. It has become an extremely important entity...

What You Can Learn From Amazon’s Customer Strategy?

Today, the Internet has become a marketplace for businesses all over the globe to conduct a wide diversity of services, while selling different products. While this market can be entered by...
E-Commerce Competition

Offline (Physical) Commerce Still a Competition to E-Commerce

According to the latest marketing news, E-Commerce is a booming industry in India, and this is evident from the success of companies such as Amazon and Flipkart. Thus, the consumer market is...
According to the latest marketing news, Google Home Outsells Amazon Echo

Google Home Surpasses Amazon Echo in the First Quarter of 2018

According to the latest marketing tech news, during the first quarter of 2018 Google Home speakers worth 3.1 million were sold, beating Amazon's 2.5 million Echo devices for the first time....
Read the latest blog on iTMunch titled, 'MailChimp Acqui-Hires LemonStand for their Growing E-Commerce Business'

MailChimp Acqui-Hires LemonStand for their Growing E-Commerce Business

MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place,...
Eye tracking research

Majority of mobile ads are ignored – eye tracking research

London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and...

Valuation Doubled to $850 Million by Marketing-tech startup Braze

Trending in the latest marketing-tech news, the startup named Braze (formerly Appboy) is creating a mark for itself in the market. According to the New York Business Journal, the company raised...
Read the latest marketing blog on iTMunch titled, "10 Marketing Tech Trends to Look Out for in 2019"

10 Marketing Tech Trends to Look Out For in 2019

It is important for companies to stay ahead of the curve when it comes to adopting the latest market trends. Today's consumers and businesses expect convenient, responsive and relevant engagement during...
Coke’s New Endorsement Deal with ‘Virtual Athlete’

Coke’s New Endorsement Deal with ‘Virtual Athlete’ from FIFA Video Game

In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn't have to worry about its star getting into...
Read the latest blog on iTMunch titled 'Influencer Marketing: What is it and Why Instagram is the Top Influencer Program'

Influencer Marketing: What is it and Why Instagram is the Top Influencer Program

Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that...
According to the latest marketing news, these Google Tools can help you up your content marketing game

Ace Your Content Marketing Game with These Google Tools

On September 27th, 2018, Google will soon be celebrating its 20th birthday. For almost 20 years Google has been evolving and making some revolutionary changes in our lives. Google’s popularity knows...

Popular posts

Notable Labs: The AI-based Cancer Treatment Tech Acquires $40 Million

Artificial intelligence is starting to show its power in all the industries. And the field of medicine is no exception. As medical practitioners and...
Read the latest blog titled, "Dreamlight's New Eyemask Named Zen Helps Wearers to Sleep Better"

Dreamlight’s New Eyemask Named Zen Helps Wearers to Sleep Better

The inception of technology has clearly made everyday life easier and convenient. The use of AI, as well as various technologies, simplifies how human...
Read the latest blog titled, "IBM Introduces an AI-Assisted "E-Tongue" Named Hypertaste"

IBM Introduces an AI-Assisted “E-Tongue” Named Hypertaste

Artificial intelligence is one technological phenomenon that is taking over each industry, one after another. As a result of this, trending in the latest...
Read the latest blog titled, "Microsoft's SwiftKey Now Allows You to Send 3D Animated Animal Emojis"

Microsoft’s SwiftKey Now Allows You to Send 3D Animated Animal Emojis

Smartphones are becoming more and more important in the world of technology. There have been many new as well as westward companies that have...

Manulife Bank Partners With Kasisto To Deploy Its AI Chatbot

The world of finance is adapting technology at lightning speed rate. Everything is becoming majorly automatized, thus helping the sector to progress faster and...