Marketing

What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email...

What is Multiplatform Data Architecture? A "multiplatform data architecture" (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged...

What is Automation Testing? Automation Testing involves the use of automation tools to execute test case suites, while manual testing is performed by a human executing the same steps. The automation software is...

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused...

MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place,...

Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption,...

Introduction 2018 had been a busy year for all social media platforms. There were lots of positive and negative stories that had to do with their usage and it’s now time to...

Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done...

Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that...

Salesforce and Oracle have both recently announced additional AI developments to their product set. This is an attempt to woo more potential customers with their easy-to-use offerings. What are these added features...

Trending in the marketing tech news, Verbit, the transcription giant announced raising funding of $23 million which was led by Viola Ventures. In this Series A funding round, companies like Vertex Ventures,...

It is important for companies to stay ahead of the curve when it comes to adopting the latest market trends. Today's consumers and businesses expect convenient, responsive and relevant engagement during...

According to the latest marketing news, the UK advertising regulator reported that it received 280 complaints from Prime customers. The customers were said to be "misled" and did not receive their...

Twilio has entered into an agreement to acquire SendGrid, an email API platform. The deal is an all-stock transaction of about $2 billion. This acquisition is on the lines of Twilio's...

Trending in the latest marketing-tech news, the startup named Braze (formerly Appboy) is creating a mark for itself in the market. According to the New York Business Journal, the company raised...

It is no secret that marketing is vital for every business’s survival. As an entrepreneur or a marketer, you probably have a marketing strategy in place. But, is that enough? The...

MailChimp and AWeber are two of the most well-known email marketing solutions available. Since these two tools have existed, there has been a constant debate going on about which one is...

From making a user-friendly website to optimizing it for search engines, a digital marketer puts a lot of effort in bringing potential customers to their website. Once all this is done,...

Today’s marketing blog is not just about stating the best affiliate marketing courses that you should know about. Our aim is to not just state the 10 and be done with...

It’s no secret that ‘word of mouth’ is the best way of advertising and marketing your product. The more people talking about your brand, the more visibility it receives. Hence, when...

According to the latest marketing news, Amazon company's biggest sales event is here and will be held on July 16, from 12 PM PT/ 3 PM ET. This sales event takes...

Trending in the latest tech industry, Reddit is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May,...

Trending in the latest marketing tech news is data analysis firm being acquired by AI giant Empirical Systems. When Tableau was founded back in 2003, not many people were thinking about artificial intelligence to...

According to the latest marketing news, LinkedIn has launched Carousel Ads to display up to 10 customized, swipe-able cards within one ad. Rohin Rajiv, the product manager mentioned in a blog...

With multiple digital marketing strategies evolving in today’s market, one question that keeps coming is: “is email marketing still effective?” The answer is yes. This is because email is still considered...

Terra Liquid Minerals have been named the winner of Google’s Adopt a Startup Spring Programme. Joining alumni such as Veri, FoodCloud, NewsWhip, CoderDojo and Jobbio, Terra Liquid Minerals were crowned winners following...

Today, social media marketing has become an essential of digital marketing, which helps businesses reach millions of customers globally. Along with this, it helps you increase brand awareness, save costs, improve...

According to the latest marketing tech news, during the first quarter of 2018 Google Home speakers worth 3.1 million were sold, beating Amazon's 2.5 million Echo devices for the first time....

Marketing once upon a time was all about banner ads, in-person events, advertisements through radios, television, by word of mouth or door-to-door. Oh, how the times have changed! The marketing scenario has...

There are hundreds of blogs out there about identifying and understanding your target audience. At this point, marketers are so familiar with their buyer personas, that they are able to even...

Online marketing seems pretty easy, just create a basic website, mention the services and products offered, and make use of search engines and social media platforms to drive traffic towards it....

With so many different ways to reach customers, many marketers often wonder, is email-marketing still worth it? The answer is yes. According to a report by Entrepreneur, an individual receives around...

On September 27th, 2018, Google will soon be celebrating its 20th birthday. For almost 20 years Google has been evolving and making some revolutionary changes in our lives. Google’s popularity knows...

So, you have finally written the perfect blog that is successfully attracting traffic, but it doesn’t seem to be doing anything more than that. Blogs serve a very critical role as...

The biggest challenge is not to start a business, but to make it successful in the long run. A lot of startups cannot keep up with the market demands or have...

A new model of iPad was due after almost a year since the launch of 9.7 Inch iPad in 2017. According to the latest marketing news, Apple may be launching a...

Today, the Internet has become a marketplace for businesses all over the globe to conduct a wide diversity of services, while selling different products. While this market can be entered by...

Initially content marketing was mainly used in Business-to-Consumer (B2C) companies. However, the scope of content marketing has become so vast that Business-to-business or B2B companies are also jumping onto the content...

The number of people making use of smartphones for browsing the internet is increasing rapidly every year. It is estimated that almost 61.2 percent of the world population will be seen...

According to a new study by Omnicom Media Group, nearly half of adults 22-45 years of age do not watch any content on traditional TV platforms. However, this does not mean...

Online platforms have revolutionized the marketing industry and have become the game changers of today. Adopting new and evolved marketing strategies have become the call of the hour, especially now when...

Over the years, various trends have emerged and have had a huge impact on how marketing companies operate, collaborate, communicate and operate. As technology has become a huge part of our...

According to the latest HR news, Joel Wilson, CEO of small marketing analytics company in Washington DC, who started developing skills for Alexa which happens to be Amazon’s voice assistant, since...

It's the end of the year, and this is arguably the busiest time of the year. However, while wrapping up end-of-the-year campaigns, company owners forget one very important aspect; planning for...

Google has been reluctant about sharing how much it spends on self-driving technology but now, according to the latest marketing news, the number -- over $1 billion -- has been accidentally...

According to the latest marketing news, Amazon is all set to begin selling Apple TV and Google Chromecast devices on its e-commerce platform. Two years ago these two video-streaming gadgets were...

According to the latest marketing news, Apple is close to buying the music recognition app Shazam for about $400 Million. Shazam is a UK based company which was founded in 1999,...

According to the latest marketing news, a company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. The digital security...

In the latest marketing news, the electric trucks will cost buyers at least $150000, with production set to begin in 2019. Musk stated that the trucks are Tesla’s efforts to move...

In the latest marketing news, Airbnb which is a short-term rental company has acquired Accomable in order to offer home rentals for disabled travellers. On Thursday, 16th November 2017, Airbnb announced...

According to the latest marketing news, Amazon is slated to launch at pop-up stores in at least a hundred Whole Food shops across the USA. These branded stores would readily sell...

As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the company’s marketing...

As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed...

According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies...

Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable...

London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and...

In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness...

In the latest marketing news, last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled...

Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types....

In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn't have to worry about its star getting into...

In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma's selection strengthens MillerCoors...

In the latest marketing news, Federal officials across the U.S. government are investigating whether Russia sought to influence the 2016 presidential election by purchasing ads on social networks like Facebook. Facebook's leader,...

Wendy’s to support Fox Sport’s social VR effort according to the latest marketing news.While virtual reality isn't sufficiently advanced to allow college football fans to play a down for the Fighting...

In the latest marketing news, Accenture has taken the top spot according to R3’s global M & A League Report. This is the first time for the consultancy, since the monthly...

One of the most important retail spending events in India is the festive season that’s around the corner. If customers follow the festive season by spending a lot of money and...

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a market that is expected to decline by 6 percent or more...

Publisher concern over their content being misrepresented on Facebook isn't surprising, especially given the platform's rocky relationship with spreading fake news and other misleading content. According to the latest marketing update, The...

According to the latest marketing update, shares of Tata group’s Voltas had advanced more than 60% so far from January 2017 and HDFC Securities had recommended it as a ‘buy’ with...

While addressing the 54th convocation of Indian Institute of Technology, Madras (IIT-M) earlier this year, Infosys co-founder Nandan Nilekani had said that data is the new oil. When you look at...

According to the latest marketing news, E-Commerce is a booming industry in India, and this is evident from the success of companies such as Amazon and Flipkart. Thus, the consumer market is...

According to the latest tech news, Infosys which is India’s second largest firm that provides software services has acquired London-based Brilliant Basics. The latter company was formed in 2012, and was...

In last few years, e commerce players such as Amazon, Flipkart, Snapdeal, ShopClues have taken the idea of shopping around festivals to a new level. They organize large scale sales that...