Analytics and Data Organization, Tableau, Gets Acquired by Empirical Systems
Trending in the latest marketing tech news is data analysis firm being acquired by AI giant Empirical Systems.
When Tableau was founded back in 2003, not many people were thinking about artificial intelligence to...
Linkedin’s Carousel Ads to ‘Humanize’ B2B Marketing
According to the latest marketing news, LinkedIn has launched Carousel Ads to display up to 10 customized, swipe-able cards within one ad. Rohin Rajiv, the product manager mentioned in a blog...
10 Secrets to Improve Your Email Marketing Campaign
With multiple digital marketing strategies evolving in today’s market, one question that keeps coming is: “is email marketing still effective?” The answer is yes. This is because email is still considered...
Google’s ‘Adopt a Startup’ Programme Winner: Terra Liquid Minerals
Terra Liquid Minerals have been named the winner of Google’s Adopt a Startup Spring Programme. Joining alumni such as Veri, FoodCloud, NewsWhip, CoderDojo and Jobbio, Terra Liquid Minerals were crowned winners following...
How to Use Reactive Sharing on Social Media to Your Benefit
Today, social media marketing has become an essential of digital marketing, which helps businesses reach millions of customers globally. Along with this, it helps you increase brand awareness, save costs, improve...
Google Home Surpasses Amazon Echo in the First Quarter of 2018
According to the latest marketing tech news, during the first quarter of 2018 Google Home speakers worth 3.1 million were sold, beating Amazon's 2.5 million Echo devices for the first time....
How to Ace the Modern MarTech Scenario
Marketing once upon a time was all about banner ads, in-person events, advertisements through radios, television, by word of mouth or door-to-door. Oh, how the times have changed!
The marketing scenario has...
Everything You Need to Know about Online Acceleration
There are hundreds of blogs out there about identifying and understanding your target audience. At this point, marketers are so familiar with their buyer personas, that they are able to even...
A Guide to Increasing Conversion Rates of Your Landing Page
Online marketing seems pretty easy, just create a basic website, mention the services and products offered, and make use of search engines and social media platforms to drive traffic towards it....
6 Email Marketing Tools to Improve Your Marketing Campaign
With so many different ways to reach customers, many marketers often wonder, is email-marketing still worth it? The answer is yes. According to a report by Entrepreneur, an individual receives around...
Ace Your Content Marketing Game with These Google Tools
On September 27th, 2018, Google will soon be celebrating its 20th birthday. For almost 20 years Google has been evolving and making some revolutionary changes in our lives. Google’s popularity knows...
Top 8 Strategies You Should Know for Increasing Conversions on Your Blog
So, you have finally written the perfect blog that is successfully attracting traffic, but it doesn’t seem to be doing anything more than that. Blogs serve a very critical role as...
Marketing Tools That Every Startup Should Have!
The biggest challenge is not to start a business, but to make it successful in the long run. A lot of startups cannot keep up with the market demands or have...
Apple’s Latest 9.7 Inch iPad could be on Sale Soon!
A new model of iPad was due after almost a year since the launch of 9.7 Inch iPad in 2017. According to the latest marketing news, Apple may be launching a...
What You Can Learn From Amazon’s Customer Strategy?
Today, the Internet has become a marketplace for businesses all over the globe to conduct a wide diversity of services, while selling different products. While this market can be entered by...
Effective B2B Content Marketing Strategy to Crush Your Competition
Initially content marketing was mainly used in Business-to-Consumer (B2C) companies. However, the scope of content marketing has become so vast that Business-to-business or B2B companies are also jumping onto the content...
Top Stock Market Apps for Investors and Traders
The number of people making use of smartphones for browsing the internet is increasing rapidly every year. It is estimated that almost 61.2 percent of the world population will be seen...
Study Says Almost Half of Millennial and Gen Xers Don’t Watch Any Traditional TV
According to a new study by Omnicom Media Group, nearly half of adults 22-45 years of age do not watch any content on traditional TV platforms. However, this does not mean...
How to Use Technology to Stay on Top of Your Marketing Game
Online platforms have revolutionized the marketing industry and have become the game changers of today. Adopting new and evolved marketing strategies have become the call of the hour, especially now when...
Top 5 Tech Marketing Trends to Watch In 2018
Over the years, various trends have emerged and have had a huge impact on how marketing companies operate, collaborate, communicate and operate. As technology has become a huge part of our...
Amazon’s Alexa Economy Facilitates People Building Its Skills
According to the latest HR news, Joel Wilson, CEO of small marketing analytics company in Washington DC, who started developing skills for Alexa which happens to be Amazon’s voice assistant, since...
5 B2B Marketing Trends That Should Influence Your Budget for 2018
It's the end of the year, and this is arguably the busiest time of the year. However, while wrapping up end-of-the-year campaigns, company owners forget one very important aspect; planning for...
Google allegedly spent $1 billion on self-driving technology
Google has been reluctant about sharing how much it spends on self-driving technology but now, according to the latest marketing news, the number -- over $1 billion -- has been accidentally...
Amazon to start selling Google Chromecast and Apple TV Soon!
According to the latest marketing news, Amazon is all set to begin selling Apple TV and Google Chromecast devices on its e-commerce platform. Two years ago these two video-streaming gadgets were...
Apple to Buy Music Recognition App for $400 Million
According to the latest marketing news, Apple is close to buying the music recognition app Shazam for about $400 Million. Shazam is a UK based company which was founded in 1999,...
Consumers Say They Would Stop Doing Business with Companies Following a Data Breach
According to the latest marketing news, a company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. The digital security...
Elon Musk’s Electric Truck Will Cost $150000
In the latest marketing news, the electric trucks will cost buyers at least $150000, with production set to begin in 2019. Musk stated that the trucks are Tesla’s efforts to move...
Airbnb Plans to Offer Home Rentals for Disabled Travelers
In the latest marketing news, Airbnb which is a short-term rental company has acquired Accomable in order to offer home rentals for disabled travellers. On Thursday, 16th November 2017, Airbnb announced...
Latest Marketing News: Pop-Up Stores Launched Across Whole Food Shops by Amazon
According to the latest marketing news, Amazon is slated to launch at pop-up stores in at least a hundred Whole Food shops across the USA. These branded stores would readily sell...
Blueshift gets USD 8 Million as Funding to Develop Automation Services
As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the company’s marketing...
SAP’s Hybris Marketing Cloud gets Facial Recognition to Retailing
As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed...
InsideView Target with ABM for Better Account Based Marketing
According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies...
Emotionally Targeted Marketing Messages by Persado for individuals
Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable...
Majority of mobile ads are ignored – eye tracking research
London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and...
American Airlines geofence first ever moving object
In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time.
The airline wanted the campaign to drive awareness...
E-Tailing Misses Human Touch
In the latest marketing news, last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled...
How AI and Robotics Will Change Marketing
Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types....
Coke’s New Endorsement Deal with ‘Virtual Athlete’ from FIFA Video Game
In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn't have to worry about its star getting into...
MillerCoors to take Alma DDB’s help to enter the Mexican Import market
In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma's selection strengthens MillerCoors...
Trump says Facebook’s Russian Ads Scandal is ‘Hoax’
In the latest marketing news, Federal officials across the U.S. government are investigating whether Russia sought to influence the 2016 presidential election by purchasing ads on social networks like Facebook.
Facebook's leader,...
Fox Sport’s Social VR effort fueled by Wendy’s
Wendy’s to support Fox Sport’s social VR effort according to the latest marketing news.While virtual reality isn't sufficiently advanced to allow college football fans to play a down for the Fighting...
Accenture takes the top spot in Global M&A Report
In the latest marketing news, Accenture has taken the top spot according to R3’s global M & A League Report. This is the first time for the consultancy, since the monthly...
Stocks to Bet On To Make the Most of the Indian Shopping Season
One of the most important retail spending events in India is the festive season that’s around the corner. If customers follow the festive season by spending a lot of money and...
The concerns about Automotive Marketing
After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a market that is expected to decline by 6 percent or more...
After backlash, Facebook changes 2 advertising policies
Publisher concern over their content being misrepresented on Facebook isn't surprising, especially given the platform's rocky relationship with spreading fake news and other misleading content.
According to the latest marketing update, The...
Shares of Tata group’s Voltas had advanced more than 60% so far from January...
According to the latest marketing update, shares of Tata group’s Voltas had advanced more than 60% so far from January 2017 and HDFC Securities had recommended it as a ‘buy’ with...
Airtel data users can avail up to 60GB free
While addressing the 54th convocation of Indian Institute of Technology, Madras (IIT-M) earlier this year, Infosys co-founder Nandan Nilekani had said that data is the new oil. When you look at...
Offline (Physical) Commerce Still a Competition to E-Commerce
According to the latest marketing news, E-Commerce is a booming industry in India, and this is evident from the success of companies such as Amazon and Flipkart. Thus, the consumer market is...
London Firm, Brilliant Basics, Bought By Infosys in a Major Buy-Up
According to the latest tech news, Infosys which is India’s second largest firm that provides software services has acquired London-based Brilliant Basics. The latter company was formed in 2012, and was...
Amazon’s 2017 Festive Season is Here
In last few years, e commerce players such as Amazon, Flipkart, Snapdeal, ShopClues have taken the idea of shopping around festivals to a new level. They organize large scale sales that...
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According to the latest AI news, Google's artificial intelligence company, DeepMind can detect more than 50 types of eye diseases just by looking at...
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According to the latest marketing news, the UK advertising regulator reported that it received 280 complaints from Prime customers. The customers were said to...
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