Marketing

London's transport control, TfL, has granted Uber a temporary release to continue working in the UK capital. The ride-hailing giant's present provisional license expires tomorrow. But there is no restoration to...

In June, Dropbox showed a preview version of the "new Dropbox."  The latest version is developed around a standalone app interface and centred on integrating all of your work tools into one...

According to the latest tech news, Amazon has gone active with Amazon Care, a new pilot healthcare service that is available to its employees all around the Seattle area. The following...

Here is a way to catch up in the competing streaming music market: preinstall your app on millions of Android handsets.  That is what Google will presently be doing with YouTube Music.  The...

Roku is taking its TV operating system outside of North America for the first time, the company had announced at IFA. Hisense UK will launch its first TVs managed by Roku in...

Lyft is a company that makes nearly all of its money by car trips. However, this app is not going to be limited only to do this anymore. This is because...

Each day, we use Alexa to switch on lights, change TV channels, and set timers when cooking.  Amazon’s digital assistant is the centre of a smart home, but the minute people step...

The latest tech news states that GoDaddy's website-building product GoCentral is gaining an upgrade today, and with new features, there is a new name: Websites+Marketing. Keep reading to find out what...

Fujifilm is teasing its upcoming X-Pro3, the replacement to its popular digital rangefinder mirrorless camera after its official introduction on October 23rd. While its X Summit event was going on September 20th,...

By now, it is evident Google isn't very subtle with its launches. The tech giant has been dropping several hints now and then about its new Pixel 4 lineup. Recently, the...

YouTube is launching a new vertical called YouTube Fashion.  This platform intends to capitalize on the standard style and beauty content that draws millions of viewers to its platform.  Why Has YouTube Taken...

At the European tech trade show, IFA 2019, Amazon has announced more than 20 new Fire TV-branded devices. This includes a next-generation Fire TV Cube, Fire TV Edition soundbar from Anker, its...

The National Football League (NFL)  and the viral social video app TikTok announced a multi-year partnership. This partnership is created to bring NFL's content to their worldwide fans, just in time of...

Initially, content marketing was mainly used in Business-to-Consumer (B2C) companies. However, the scope of content marketing has become so vast that Business-to-business or B2B companies are also jumping onto the content...

Sending an email to a co-worker without realizing that they are on leave can be a disaster for everyone involved. To avoid this, Google has come up with yet another tech...

Target’s same-day pickup service, Drive Up, as of now has reached all of the 50 U.S. states, according to an announcement made by the retailer.  This service lets the customers shop online,...

To give parents more control over the listening habits of their children, Spotify is adding new features to its Family Plan subscriptions.  Starting in Ireland, and soon in other countries where the...

At the CES event held this year, Hulu announced their plans to try an updated version of its user interface, Lineup. This update aims to avoid confusing landing page designs.  The company...

There are a lot of ways to promote your products and services online. You can employ social media marketing, search engine optimization, video marketing, and a host of other methods. Yet,...

According to a report by the Los Angeles Times, Amazon has recently announced that it will be ending the practice of using customer tips to pay its wages to Flex drivers.  This practice came...

Around three smart June Ovens turned on themselves in the middle of the night and preheated up to 400oF or higher.  The owners of the ovens are not sure why did this...

According to the latest tech news, kid-friendly YouTube now has its own website, youtubekids.com. This website will give a similar approach to the current YouTube Kids mobile app. To learn more...

A subtle announcement made by Google on Twitter said that it is planning to roll out new AI features for its Lens platform. Keep reading to learn more about this latest...

Facebook announced that it is tightening requirements for groups buying political ads on the social network, ahead of the 2020 elections.  Last year the company started asking advertisers to get provide specific identification...

In today’s age, Whatsapp has become synonymous with texting. What adds to the popularity of this app is that despite keeping it simple and easy to use, the company keeps adding...

Reddit is experimenting with something that, if positive, could help them take on big platforms like Twitch and YouTube live-streaming.  The company had announced today, its very first transmitting tool, which they have...

Sphero and littleBits have long been part of the same niche of entertaining STEM toys. And, soon they will be the same company.  Sphero announced on Friday morning that they had plans to...

Netflix announced the launch of a new section called “Latest” in its TV app in the hope to keep viewers engaged with its content. This section is created to highlight the streaming...

It's 2019, and by now, every individual who wants to grow in the digital space knows what Search Engine Optimisation (SEO) is. If you are someone who is just starting out...

According to a new study from the Second Measure, the U.S. online grocery market is dominated by Walmart.  In nearly every U.S. state, this nationwide seller offers groceries pickup and delivery service. In fact,...

According to a new report from eMarketer, Netflix is still the No. 1 subscription streaming service in the U.S. However, rivals like Amazon Prime Video and Hulu are starting to impact...

In an attempt to compete with apps like DoorDash, GrubHub & UberEats, Domino's will now use electronic bikes for pizza delivery. In collaboration with Rad Power Bikes, the pizza company hopes...

With the increasing competition, Slack has been striving to improve its product, especially for bigger companies. This trend started with the platform releasing an update that provided customers increases security just...

The latest report by Canalys states that the smart speaker industry grew 55.4% in the second quarter, reaching 26.1 million shipments globally. According to this report, Amazon continued to lead the...

According to the latest tech news, the preps for the Olympics and Paralympics 2020 have started in Tokyo already. The official fleet provider, Toyota, is planning a massive deployment of battery-electric...

The destination for short mobile videos, preferred mostly by young adults and teens called TikTok, has now launched a new feature. This new feature which is associated with a sponsored Hashtag...

In the current digital era, the internet is a field of endless opportunities. Unsurprisingly, with the number of time users are spending online, the Digital Advertising sector is blooming. Owing to...

Marketing and technology are becoming increasingly connected. This is one of the main reasons why it is essential for marketers to become conscious of the software they choose. The goal of marketing...

Introduction The very popular phrase “Content is the King”  is not a just a phrase anymore. It has become the reality of the digital marketing landscape. It has become an extremely important entity...

Influencer marketing is all the rage in today's digital world. It is seen as a viable method of connecting with your company's target audience. It is different from social media marketing or...

Becoming a thought leader as a company will not only put you as a pioneer in your industry but also bring a large number of benefits for your brand. But to...

What Is Marketing Automation? Marketing automation is the replacement of all repetitive manual marketing processes and tasks. This is done by using solutions that are automation, especially when it comes to email...

What is Multiplatform Data Architecture? A "multiplatform data architecture" (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged...

What is Automation Testing? Automation Testing involves the use of automation tools to execute test case suites, while manual testing is performed by a human executing the same steps. The automation software is...

Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused...

MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place,...

Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption,...

Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done...

Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that...

Salesforce and Oracle have both recently announced additional AI developments to their product set. This is an attempt to woo more potential customers with their easy-to-use offerings. What are these added features...

Trending in the marketing tech news, Verbit, the transcription giant announced raising funding of $23 million which was led by Viola Ventures. In this Series A funding round, companies like Vertex Ventures,...

It is important for companies to stay ahead of the curve when it comes to adopting the latest market trends. Today's consumers and businesses expect convenient, responsive and relevant engagement during...

According to the latest marketing news, the UK advertising regulator reported that it received 280 complaints from Prime customers. The customers were said to be "misled" and did not receive their...

Twilio has entered into an agreement to acquire SendGrid, an email API platform. The deal is an all-stock transaction of about $2 billion. This acquisition is on the lines of Twilio's...

Trending in the latest marketing-tech news, the startup named Braze (formerly Appboy) is creating a mark for itself in the market. According to the New York Business Journal, the company raised...

It is no secret that marketing is vital for every business’s survival. As an entrepreneur or a marketer, you probably have a marketing strategy in place. But, is that enough? The...

MailChimp and AWeber are two of the most well-known email marketing solutions available. Since these two tools have existed, there has been a constant debate going on about which one is...

From making a user-friendly website to optimizing it for search engines, a digital marketer puts a lot of effort in bringing potential customers to their website. Once all this is done,...

Today’s marketing blog is not just about stating the best affiliate marketing courses that you should know about. Our aim is to not just state the 10 and be done with...

It’s no secret that ‘word of mouth’ is the best way of advertising and marketing your product. The more people talking about your brand, the more visibility it receives. Hence, when...

According to the latest marketing news, Amazon company's biggest sales event is here and will be held on July 16, from 12 PM PT/ 3 PM ET. This sales event takes...

Trending in the latest tech industry, Reddit is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May,...

Trending in the latest marketing tech news is data analysis firm being acquired by AI giant Empirical Systems. When Tableau was founded back in 2003, not many people were thinking about artificial intelligence to...

According to the latest marketing news, LinkedIn has launched Carousel Ads to display up to 10 customized, swipe-able cards within one ad. Rohin Rajiv, the product manager mentioned in a blog...

With multiple digital marketing strategies evolving in today’s market, one question that keeps coming is: “is email marketing still effective?” The answer is yes. This is because email is still considered...

Terra Liquid Minerals have been named the winner of Google’s Adopt a Startup Spring Programme. Joining alumni such as Veri, FoodCloud, NewsWhip, CoderDojo and Jobbio, Terra Liquid Minerals were crowned winners following...

Today, social media marketing has become an essential of digital marketing, which helps businesses reach millions of customers globally. Along with this, it helps you increase brand awareness, save costs, improve...

According to the latest marketing tech news, during the first quarter of 2018 Google Home speakers worth 3.1 million were sold, beating Amazon's 2.5 million Echo devices for the first time....

Marketing once upon a time was all about banner ads, in-person events, advertisements through radios, television, by word of mouth or door-to-door. Oh, how the times have changed! The marketing scenario has...

There are hundreds of blogs out there about identifying and understanding your target audience. At this point, marketers are so familiar with their buyer personas, that they are able to even...

Online marketing seems pretty easy, just create a basic website, mention the services and products offered, and make use of search engines and social media platforms to drive traffic towards it....

With so many different ways to reach customers, many marketers often wonder, is email-marketing still worth it? The answer is yes. According to a report by Entrepreneur, an individual receives around...

On September 27th, 2018, Google will soon be celebrating its 20th birthday. For almost 20 years Google has been evolving and making some revolutionary changes in our lives. Google’s popularity knows...

So, you have finally written the perfect blog that is successfully attracting traffic, but it doesn’t seem to be doing anything more than that. Blogs serve a very critical role as...

The biggest challenge is not to start a business, but to make it successful in the long run. A lot of startups cannot keep up with the market demands or have...

A new model of iPad was due after almost a year since the launch of 9.7 Inch iPad in 2017. According to the latest marketing news, Apple may be launching a...

Today, the Internet has become a marketplace for businesses all over the globe to conduct a wide diversity of services, while selling different products. While this market can be entered by...

The number of people making use of smartphones for browsing the internet is increasing rapidly every year. It is estimated that almost 61.2 percent of the world population will be seen...

According to a new study by Omnicom Media Group, nearly half of adults 22-45 years of age do not watch any content on traditional TV platforms. However, this does not mean...

Online platforms have revolutionized the marketing industry and have become the game changers of today. Adopting new and evolved marketing strategies have become the call of the hour, especially now when...

Over the years, various trends have emerged and have had a huge impact on how marketing companies operate, collaborate, communicate and operate. As technology has become a huge part of our...

According to the latest HR news, Joel Wilson, CEO of small marketing analytics company in Washington DC, who started developing skills for Alexa which happens to be Amazon’s voice assistant, since...

It's the end of the year, and this is arguably the busiest time of the year. However, while wrapping up end-of-the-year campaigns, company owners forget one very important aspect; planning for...

Google has been reluctant about sharing how much it spends on self-driving technology but now, according to the latest marketing news, the number -- over $1 billion -- has been accidentally...

According to the latest marketing news, Amazon is all set to begin selling Apple TV and Google Chromecast devices on its e-commerce platform. Two years ago these two video-streaming gadgets were...

According to the latest marketing news, Apple is close to buying the music recognition app Shazam for about $400 Million. Shazam is a UK based company which was founded in 1999,...

According to the latest marketing news, a company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts. The digital security...

In the latest marketing news, the electric trucks will cost buyers at least $150000, with production set to begin in 2019. Musk stated that the trucks are Tesla’s efforts to move...

In the latest marketing news, Airbnb which is a short-term rental company has acquired Accomable in order to offer home rentals for disabled travellers. On Thursday, 16th November 2017, Airbnb announced...

According to the latest marketing news, Amazon is slated to launch at pop-up stores in at least a hundred Whole Food shops across the USA. These branded stores would readily sell...

As per the latest marketing news, Blueshift, who are popular as marketing automation experts, have secured funding worth USD 8 million. This funding is reportedly secured to improve the company’s marketing...

As per the latest marketing news, the Hybris Marketing Cloud service by SAP is using artificial intelligence (AI) technologies, such as machine learning particularly. This can help retailers be more informed...

According to the latest marketing news, the InsideView Target tool along with ABM was released by InsideView in September. This tool was launched with an aim to benefit account-based marketing strategies...

Persado is a tool that has come out with emotionally-targeted marketing texts and messages for emails, snail mails, Facebook newsfeed ads, landing pages, display ads, etc. These messages are also suitable...

London-based AI company GumGum is currently in the latest news as it has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and...

In the latest marketing news, American Airlines has teamed up with MediaCom to utilise geofencing technology on a moving object for the first time. The airline wanted the campaign to drive awareness...

In the latest marketing news, last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled...

Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types....

In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn't have to worry about its star getting into...

In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma's selection strengthens MillerCoors...